The Research Of Intellectual Property Rights Protection In Exhibition

Exhibition is the show by organizers organized various forms of activities in a specific time and space, so that to attract exhibitors and visitors come to the exhibition, to promote the exchange of knowledge, information and technology industry. China’s exhibitions rise in the1990s, today all kinds of technical seminars, trade fairs open frequently. The exhibition involving products, computer software, booth design and exhibits a brochure which covering intellectual property rights. so that The exhibition and intellectual property rights are inseparable. In recent years, with the continuous development of China’s exhibitions, the growing phenomenon of intellectual property infringement. Suffered clone performance in the name of the exhibition, exhibitors involved in the project trademarks, patents, copyright suffered infringement. Therefore, the necessity of intellectual property protection is more and more important.The IPRs protection features as following:forensics complex, integrated, technology. Exhibition exhibition time is short, it is difficult to the traditional intellectual property protection. The subjects of rights of the IPR protection are extensive, including exhibition organizers, exhibitors, the right holder of a third party (computer software). Intellectual property rights object incline to "new", not only contains the traditional intellectual property protection object scope, but also relates to the name of exhibition, booth design, exhibit brochure. the analysis of IPR protection trends in Germany, the United States, Italy, Switzerland, IPR disputes in these countries can slove quickly. because contract protection plays a important role in these countries. they aslo use Judiciary protection and Adiministrative protection. China’s IPR protection include contract protection, administrative protection, judiciary protection. Although they do good to the IPR protection. there are still have many deficiencies. For instance, the complaints agency can’t play a important role in contract, the exhibition sponsor who lack of obligations and liability, the processing in administrative is not perfect, it is difficult to enforcement in preliminary injunction of the judicial protection measures and evidence preservation. So that, how to improve China’s intellectual property rights protection system become urgent problem. It must definite the IPRs protection object, regulate the participation contract, improve the processing of administrative protection, strengthen the preliminary injunction protection, also value the mediation function of exhibition industry associations.