Enterprise Brand Strategy Implementation Of Legal Thinking

The trademark is the most active as a commodity identity inherent identity, trademark, intellectual property rights, is the great wealth and intangible assets of a country or region. Trademark strategy is an important strategy for business relating to enterprise development, business decision-making. Enterprises to long-term survival in the market competition, we must attach importance to study the operation of the enterprise trademark strategy. Enterprise trademark strategy is the future to obtain and maintain a competitive edge in the market, the legal means to promote products or services dominate the market as a mechanism. Enterprise trademark strategy in China but there are still many problems:the registration strategy, there is improper trademark registration, trademark international registration issues; in the strategy, there is the exhaustion of trademark rights, trademark prior right to use, change the registered trademark without authorization, trademark the right to disable; protection strategies, as well as squatting, well-known trademark Dilution joint trademark defensive trade mark, counterfeit trade marks, unfair competition acts and trademark infringement, trademark protection issues in the international arena. If you choose the right time for trademark registration, the implementation of the classification of a registered trademark of the legitimate use of the Trade Marks, seriously exercise Trademark License, to strengthen the trademark supervision and management strategy, focus on the quality of a brand name of more than legal issues, Country should be based on these issues to the macro point of view, to establish and improve laws and regulations, as well as system security mechanisms, to support the corporate trademark with the well-known trademarks, fight for our enterprises to play a greater advantage in the market competition, and create greater economic interests, to win a better reputation.