Shijiazhuang City Brand Strategy Implementation Status And Countermeasures Research

The 21 st century is the era of the “Knowledge Economy”, to become a competitive enterprise a business mustn’t only rely on products, but also services and technology to compete in the modern market.. Further, a successful business needs to rely on trademarks and other intellectual property rights to increase core competitiveness. Trademark strategy is an effective means to improve product popularity and awareness, and further increase the market share of products; trademark strategy also highlights product performance and features, as well as comprehensively promoting the services of the product, while at the same time helping to open up a broader market space, thus enhancing market competitiveness; it likewise promotes the process by which a brand concept transforms in to an organized, commercially viable product to instigate improved industrial agglomeration. Therefore, based on analysis of international market development, in conjunction with domestic and regional strategies, trademarks are always a key symbol of the economic market, with far-reaching significance in development of the national economy. First, development of a future market is contingent upon proper implementation of a brand strategy. Second, the implementation of brand strategy is a core aspect of socialist development. Third, it is an important way to promote the regional development.This paper mainly studied the current development of Shijiazhuang’s brand strategy; puts forward the importance and necessity of vigorously implementing trademark strategy through summarizing the main measures employed and the situations experienced through Shijiazhuang’s brand development process; enumerate the current problems and difficulties, from perfecting leadership and developing an independent brand, to the support of government bodies in fostering agricultural aspects. This paper mainly includes the following aspects: first, interpreting the connotation of the brand and brand strategy, and expounding upon the significance of brand strategy;second, analyses of the trademark strategy and present development situation of Shijiazhuang, and the various security measures to protect future planning and development of trademark strategy; third, by studying the problems existing in the development process of Shijiazhuang’s trademark strategy, to draw lessons from global experience in efforts to find dynamic solutions; Fourth, in combining with foreign experience, producing an in-depth analysis of the deficiencies in Shijiazhuang’s implementation strategies, examining the reality of Shijiazhuang’s local market to conceptualize effective countermeasures and suggestions.