Endorsements Of Legal Research

Endorsements in today’s society is the most effective advertising methods, but it is easy to cause damage to the legitimate rights and interests of consumers, but also easy to disrupt the market order and against other legitimate business persons interests. Therefore, the emphasis on the moral responsibility of society, advocacy advertising law is not missing. And our existing laws endorsers liability system is still a considerable lack of, caused by a spokesperson for the responsibility is unable to monitor a series of drawbacks, so my humble opinion that China has the responsibility of the system necessary to construct endorsements in order to maintain the security of the social market transactions. The paper is divided into three parts which issues to discuss:The first part is to analyze the dangers of the definition of endorsements and endorsements that flooding causes. The author believes that the false endorsements to teach false advertising, the greater the dangers to society. Use their influence in the community spokesperson marketing behavior, many potential consumers because of its marketing and advertising vendors to complete the transaction behavior, while consumers favorite spokesperson image and the image of the goods for a certain link to more easily increase endorsement commodities favorite with the trust. Therefore be defined in this section the author first for the main endorsements, the endorsement of the behavior of nature, as well as the identification of false advertising, analysis and identified to help later endorsements.The second part is the legal responsibility for the endorsement ads academic point of view are discussed. As a spokesperson to participate in the advertising behavior, whether they should be liable for consumers compromised? This issue, so the doctrine of a different view, because the law is not expressly provided, but I believe we should return to the legal level to explore this issue from the principle of good faith, four levels of rights and obligations consistent with the principle of public order and good customs principle and consumer rights protection principles.In the third section, I first endorsement of the provisions of existing laws on advertising, analysis, and to discuss existing laws inadequate and missing endorsements, and subsequently discuss the law of Japan, the United States, South Korea and Taiwan for endorsement of behaviorand hoping to draw in China’s legislation on the absence of legal loopholes. The full text of the final discussion of several recommendations on how to improve today’s endorsement chaos measures, which also belongs to the legislative level to determine the spokesperson advertising method to adjust the object as a starting point to discuss the judicial level from the administrative action of the regulatory units and administrative units of the attention of the enforcement process matters as the main argument, and finally, that the ideal system discussed in the context of consumer protection should be to establish a public interest litigation system to protect consumer interests.