Research On The Brand Building Of Trade Unions

In the context of economic globalization, brand competition has become the focus of a new round of competition. Brand stands for value, representing the market, on behalf of a person’s psychological identity and recourse tend. Many activities carried out by the trade unions have the characteristics of branding, so you can introduce the concept of brand into trade union work to conduct brand-building. The research work of brand building is an effective way, as well as an practical need, for trade unions to perform the duties, be involved in strengthening and innovation of social management. To craft creatively numbers of working brands with significant effectiveness, supported by party, government and workers, has important reality meanings for the trade union to integrate advantage resources, improve working mechanism, promote scientific development and expand the social influences. Master the basic theory of the brands and brand marketing, clarify and analyze the current situations and problems of the existing brand building, put forward the scientific development ideas and effective way of brand building, sort out the brand system of general adaptability, and study the shaping processes and strategy with the example of the founding practice of "Pioneer Workers".