Chinese Public and Cultural diplomacy is the reflection of the interaction ofnation, market, society in the contemporary international relations; it is also theintegration of the cultural diplomacy, public diplomacy and the people-to-peoplediplomacy. The theory of public and cultural diplomacy relies on the soft powertheory, nation image theory and constructivism, occupies an important position in thecontemporary Chinese foreign policy. The Chinese diplomatic practice to the Arabworld accumulated valuable experience for the theoretical innovation. With thechanges of Chinese interests in the Arab world, the public and cultural diplomacypromotes the expansion of national interests, and will play a greater role.Therefore, Chinese public and cultural diplomacy faces many challenges. Itincludes: the study of Arab countries is to be strengthened, the people-to-peopleexchanges still need to expand, the cooperation between China and Arab countriesneed to deepen, and the decision-making mechanism needs further innovation. Ofcourse, these challenges also contain opportunities. In the practice of makingchallenges into practices, that how to promote Chinese public and cultural diplomacyis our direction. |