Analysis Of The Tourism’s Ideological And Political Functions

Tourism has the title of "sunrise industry", it is the important medium of introducing and showing our country’s natural tourism resources, cultural tourism resources, and intangible cultural heritage to tourists at home and abroad, it is the important way to help tourists understand our material and spiritual civilization, it is the bridge of helping people study our abundant material cultural heritage, it is also one of the important means to have the citizenship education in patriotism. Tourism is also the supporter of the ideological and political education, it makes the modern recreational mode and ideological and political education unite organically; tourism innovates the means of ideological and political education, it changes one-way teaching style to two-way interactive style; and it is also the important way to make ideological and political education socialized.In our real life, we pay little attention to ideological and political education function of tourism, and we know little about tourism. We always only pay attention to the development, economic benefit and the improvement of professional skill, we neglect its function on ideological and political education. In the team of tourism, the service staffs’ ideological and political quality is not good enough, this factor limits tourism’s function on ideological and political education to some extent. How to understand correctly and use the theory of "integrating teaching with tourism", how to make the tourism’s function on ideological and political education worked.and then tourists can get the baptism of mind, improve their ideological consciousness, form correct values of life and the world, and "their eyes to watch the world much clearer".This program have received many sensible people’s more and more attentions in our country, and it is becoming an important program to tourism administration department and tour operators.This paper explains the relationship between tourism and ideological and political education, states that tourism has the function on ideological and political education, points the factors restrict the tourism’s function on ideological and political education, and then from the point of the whole society and the develop of tourism puts forward the effective ways of strengthening the ideological and political education function of tourism.