Research For Public Welfare Advertisement And Citizen Morality Reconstruction

The public service advertizing is the non-commercial character advertisement which serves for the public benefit, is for the purpose of initiating or the police shows and so on the ways to disseminate some public welfare idea, promotion society promotion of cultural and ethical progress. The public service advertizing is an advertisement branch, the public service advertizing also is a work for the public good important constituent. The public service advertizing has become the advertisement participation work for the public good a strong character. Social development or not, with general social public’s value and behavior orientation close correlation. The public service advertizing sales promotion is some idea, this idea causes the people to stand high, looks farther ahead, not only saw will be the short-term benefit, will have to see the long-term benefits; not only considers the clique, the small community’s local interest, but also must consider big social, humanity’s common overall benefit. The public service advertizing propaganda idea often has foresightedness, the ultra feasibility, from the human survival essence stratification plane guidance social life value orientation, guides people’s behavior choice, has the outlook on life and the values high instruction function.The public service advertizing initiative is the reasonable ethics order, arises at the historic moment in summon morals and the human nature return time, for economical development and moral standard society by morals and spiritual support; The public service advertizing dissemination is ethics spirit, it take initiates the reasonable moral standard, the improvement society morals prevailing custom as own duty, take constructs the new ethics morals standard which and the social development adapts as the mission, in under its intrinsic ethics agent unceasing impetus, played has been clear about the social morals value orientation the role, becomes one of promotion society spiritual civilization degree social consciousness shapes.