This paper had research on the government to the network culture market regulatorymechanism. The rapid development of the Internet has changed the pattern of thetraditional market. As a platform, convenient information tools has made the rapid riseof network culture market, it has enriched people’s network life, and given rise to anunprecedented cultural experience to people. Network cultural market is booming,however at the same time, a lot of drawbacks in the market one after another outcrop.Faced with this emerging market, it is still hard for the government to find a morein-depth study.In order to define the scope of network culture market, the paper analyzed theirproperties, characteristics, building an environment of discussion. After analysis, thepaper found that the network culture market has the characteristics of traditionalculture and has its own characteristics. The government should adjusted its regulatorymechanisms according to specific characteristics of the Internet culture market. Aftercombing and commenting on the regulatory mechanisms of the current governmenton the network cultural market, drawing on relevant experiences at home and abroad.The paper put forward some feasible, conceptual and relevant recommendations andthey can establish and improve the regulatory mechanisms of the government, topromote the healthy development of the network cultural market, make it harmonious,efficient and stable. |