The Research On The Credibility Of American Charitable Organization

Charity has a long history in China. It is a kind of social rescue work based on social donation and a kind of nongovernmental organized mutual aid activity. Since the reform and opening up, Chinese charity has gained great progress. The social power and public participation are also increasing. Some significant donation projects created a positive and extensive influence in society. However, development is a historical process with turns and twists. Chinese charity development will be no exception. As China’s social transformation and reform deeply, philanthropy’s development is faced with unprecedented challenges, such as the immaturity of charity legislation, low transparency of charity and low level of public participation. The appearance of negative news affected Chinese charity organization’s credibility seriously. As credibility is one of important social capital, it is the essential for the survival and development of charity organization. Therefore, Doing theoretical research and making corresponding policy and system in order to improve Chinese charitable organization’s credibility has become an urgent problem. American philanthropy’s development has experienced a long and tortuous history, accumulating rich experiences. Their charitable organization also has relatively high credibility. Although there is some cognitive differences exited in Sino-us culture, there are also some common characteristics. It is illuminating to borrow the advanced experience for contemporary China.From the perspective of social trust, this paper stripped charitable organization out of non-profit organization, with its operation as the research object. From the trust produce and expand angle, the author did a lot of intuitive research the American charitable organization credibility through a lot of literature reading and study and systematically combed the American charitable organization construction and operation mechanism, government and social supervision mechanism, their self-discipline, charity legislation and other related information. this paper explores the root of its high credibility and maintain strategy. And according to the present situation of Chinese charitable organizations, compared to the development of charity organization in United States, the author explores reasons of weak credibility of Chinese charitable organization, use institutional isomorphism to draw lessons from the advanced experience of the United States, proposes the problems that China’s charitable organization should be paid attention to and the direction of development in the process of building, in order to improve China charitable organization’s credibility.There are five chapters in this paper. Chapter1, introduction, it mainly introduces the research background and significance, the domestic and international research review and research method, literature research. Chapter2, the definition of the related concepts and theoretical basis, the relevant concept definition includes:non-profit organization, charity, charitable organizations, credibility, charitable organization credibility; Theoretical basis is social trust theory. Chapter3, the situation of charitable organization credibility in America, through the analysis of the charitable organization’s present situation, its higher credibility mainly displays in follows:strictly obeying the law. adhere to honesty, high transparence, high efficiency and social benefit. Chapter4, reason analysis of higher credibility of American charitable organization, including the external and internal reason. The external reason includes charitable culture, charity legislation, and the internal reason includes internal governance of charity organization and self-regulation organizations. Chapter5, domestic current situation of the charitable organization development and significance. Through the above analysis, it draws a conclusion that Chinese charitable organization is lack of perfect charitable culture, laws, supervision mechanism, professional talents and independent operation. Combined with Chinese national conditions, the author further uses the social trust theory, puts forward a constructive suggestion from the cultural level, system level and industrial level to improve charitable organization’s credibility in China. We should firstly train the modern civil charity consciousness, secondly to perfect charity organization legal system, strengthening the legal system supervision, thirdly to optimize internal management of the charitable organization, and strengthen the professional training, establish industry supervision and evaluation mechanism, strive to combine public opinion supervision, laws supervision and industrial supervision together to form a kind of balance force for charitable organization operation, in order to improve the credibility of the charity organization effectively and promote their healthy development.