Nonprofit Charitable Organization Credibility Shaping Strategy

In recent years," Jocie Guo event" and other series of negative news, the Chinese red cross the traditional charity suffered credibility crisis. Based on extensive reading and analysis of the relevant research results in the foundation, through reference to the related concepts and ideas, first of all to charity organization credibility gave relatively comprehensive and accurate definition, and then combined with the representative of the Chinese Red Cross’s specific circumstances, to the Chinese charity organization architectures are introduced and analyzed, and on this basis, the" Jocie Guo event " this kind of negative events under the impact of the exposed problems focus on credibility of charitable organizations, and public accountability of aggrandizement and charitable organizations for donations of scale down condition, proved our country charity organization in the credibility deficiency lack of existence problem, and then delves into the the charity organization in our country current credibility cultivation problems of all sorts of reasons. At the conclusion of the above viewpoints, this paper widely consult and draw lessons from foreign advanced experience in this respect and effective measures to promote China, formed the credibility of charitable organizations remodeling process useful suggestions.This article take the credibility of this unique perspective to explore the healthy development of charity, in order to obtain the accurate conclusion, for our charity in the future development and functions of play to give a new way, which is conducive to the establishment of a harmonious society in china.