A Research On The Industrial Mode Of Uygur Nationality Traditional Sports In Xinjiang

With the social economy development and the improvement of people’s living standard,Pursue the leisure, looking for entertainment became the new period of the new topic.Along with the sports leisure entertainment value of increasingly regression, people paymore and more attention to the Chinese traditional sports. Especially in the vast Xinjiang,long history and the world famous landscape has contained the rich national culturalheritage, the unique natural resources and diverse geographical environment has broughtup the rich Uyghur traditional sports. In the sports leisure entertainment tendency, setentertainment, fitness, competition for the integration of the Xinjiang Uygur traditionalsports have valuable research value.Through the method of literature, questionnaire and logical analysis from the perspectiveof first leisure sports in study. And then analyze the entertainment, from the perspective ofXinjiang Uygur traditional sports have regional, national character, entertaining, and stylecharacteristics of the combination. Further analysis Uygur traditional sports of thebackground and type. According to the performance of the divided into projects and folkdance class analysis Xinjiang Uygur traditional sports industrialization development ofsports tourism and make full use of the advantages of the Xinjiang with aid policies.Through to the Uyghur’s traditional sports industrialization development feasibilityanalysis, put forward to develop Uygur traditional sports should follow the principle ofoutstanding nationality, and the combination of celebration, presentational obey theprinciple of sports, entertaining and participation to the principle of combining. Under theguidance of four principles, to the Uighur Maixilaifu dance, the Uzbek watts, only thesheep of the current situation of the development of a comparative analysis, Draw theUighur traditional sports industrialization mode to perfect the functions of government.Improve the legalization of the management of sports market. Standardization degree，exciting sports consumption demand, activate the Xinjiang minority sports performancemarket，and gradually raise the commercialization of the national sports performance level.Using the theory of product marketing service price promotion brand strategy set upenterprise domination, That is the "tourism investment enterprise+practitioners" businessmodel， market-oriented: namely "professional sports performance market+practitioners"business model, professional association leading: namely "professional association+enterprise+practitioners" business model.