| Shandong men’s basketball team is a active in our country the oldbasketball team, the 1995-1996 season, Shandong men’s basketball team inthe league for the first time, did not establish club, no team named, obtain the 5th of good grades.In 2002, Shandong Huangjin Jin seton’s company and Shandong sportadministration joint founded the Shandong Huangjin Jin seton’s men’sbasketball club, took over the Shandong men’s basketball team, the goldengroup advanced management concept and experience to the club, will be inthe parties support, the bold reform, strive for innovation, toward the first-classand domestic development direction of the basketball club, Shandong men’sbasketball team to fight a Chinese basketball team of gold.In 2006, Shandong gold basketball club, newly formed Shandong gold byShandong Huangjin Jin men’s basketball club ralston basketball clubreorganization and into, is part of Shandong gold group professional basketballclub. The new club will complete according to the market operation, to fight aclub in Shandong men’s basketball team as the core competitive ability toserve the Shandong basketball fans as a starting point, to promote the rapiddevelopment of Shandong basketball goal of professional basketball club.In October 2010, Shandong gold basketball club system reformagreement signing ceremony held, Shandong sport administration will existingShandong adult team all the coaches and athletes to free transfer Shandonggold group, and to the club and Languan athletes province center "double registration" system. Shandong gold group will be in accordance with theChinese male basketball professional league access standard, to Shandonggold basketball club implement company operation management mode, and isresponsible for the adult team training, contest and management; Responsiblefor the training of the youth team by the province, games and management,and assume for adult team conveying the obligation of talents. In the newsystem, the young men’s basketball gold club how to better operation, need tolearn the place of a lot of, the young gold in the men’s basketball have goldgroup powerful guarantee funds, how to from basic echelon construction andthe players start introducing, Shandong men’s basketball team out of thelowlands, achieve good results to more work and operation method ofascension.This paper mainly by using the method of literature, expert interview,questionnaire, comparative analysis and mathematical statistics to Shandonggold men’s basketball club system reform road and the trend of thedevelopment of new mode the surveys and studies and analysis, and theresults show that:1ã€the relevant sports department total control over clubconstruction system, is the effect of men’s basketball club of Shandong goldone of the important reasons for the, the system model of the development ofthe club that enthusiasm; 2ã€Shandong basketball talent is numerous, but dueto ignore the development of supportive talents, resulting in a large localbasketball brain drain; 3ã€Shandong gold’s first team players age generallysmall, in a new and old alternate key period, young players in experience andpsychological stability is poor, for this batch of players’ training and the stabilityof the game play is at present to the problems of the club; 4ã€Shandong gold inthe men’s basketball club Jinan, capital, has the good political, economic andcultural environment, twin in the city center, but home venue facilities isrelatively backward, can accommodate the audience less, restricted the furtherdevelopment of the team;5ã€Shandong gold men’s basketball team has a good market, the price is reasonable, and the basketball in Shandong province hasa good mass base. At home the audience cultural degree mainly concentratedin college or above; Age mainly concentrated in 20 to 40 years old; Theaudience watching influence are the main reasons: work favour not time,residence too far away from the competition venues and inconvenienttransportation. Family and friends to watch more form. Therefore, can dofamily and friends to watch small bulk package tickets; 6ã€the separation of thenew system of government recently formed, the new system to adapt andimprove all need time, Shandong gold men’s basketball team should attachimportance to the clubs in the new system, the construction of a new system tomake full use of the special advantage, and promote the development ofShandong basketball.This article through to the above question of research and analysis, drawthe following countermeasures: 1ã€fully tapped and play the separation of thenew system of government advantage, the club should make full use of mygain power, strengthen the construction of the club, improve team trainingmode, improve gold in the men’s basketball club professional basketball status;2ã€to continue the development of basketball camp and a series of materialselection mode, based on this province in the country, a snare good basketballbackup talents, and improving their training team hardware facilities, improvethe level of the coaching staff, put an end to the old and new fault happenagain;3ã€strengthen and other domestic high level of club cooperation,especially in the new mode development years of club, such as Guangdongtigers, Xinjiang widely collect and so on, use of their development experience,the creation of gold men’s basketball team has features of their own club; 4ã€strengthen the propaganda club and rich publicity means, strengthen theexchanges and cooperation with the news media, increase the club and theplayer before the public exposure. Improve the club management personnelcomprehensive quality, completes the social investigation master basketball the consumer information, attract more attention fans gold men’s basketballteam;5ã€the club should strengthen and sport administration and relateddepartments to cooperation, set up the club brand image, to solve some of theproblems of fans watching (such as traffic, venue in food, beverage, healthfacilities and service), reform, home venues, so as to improve the clubbenefits. |