Current Situation And Development Countermeasures Of Shandong Kingston Professional Basketball Club

For a long time, our country basketball is being invested with the government to have gained the brilliant result under the model of planned economy giving first place to . Since has entered for the 90, s, the Chinese basketball in under the inside and outside environment impact and the influence, complied with the market economy the tidal current, has stepped onto the professionalism path gradually. Along with constantly going deep into of basketball professionalism, the establishment and development of occupation club becomes the inherent motive force of promotion our country basketball development.The Shandong men, s basketball team took the Chinese male basketball world an established brand crack force, has attended the CBA league tournament for the first time since 1995, and has experienced successively participated alone, BaoYuan Guanming, the province athleticst committee and Yong, an corporation to build altogether that Yong, an club, Kingston takes over four phases, and has gained the original military successes since the China basketball is carried out the occupationization. But the recent years But the recent years was retires one after another along with several veterans, for many years the new person has raised disadvantageously causes the temporary shortage to float the water surface, and it is unfavorable in addition to draw to aid, the Shandong men, s basketball team has entered what replaces the old with the new labour pains and for to be protected grade and new stage strenuously struggling. It, s development is experiencing bottleneck, many questions urgently await to be solved.Through the methods of document, the expert consultation, investigation, comparison and mathematics statistics and so on, this research investgated macroscopicly the team pattern, the organization establishment and thehardware facility, subsequent talent procession constructions, the funds investment, the market development and the management, assayed echniques and tactics index in 2004-2005 season and 2005-2006 season CBA league tournament of Kingston men, s basketball team, understood the characteristic and the development direction of provincial team, in the hope of finding problems of Shandong men, s basketball club and putting forward with corresponding tactics. Finally the research has carried on analysis to economic environment and competition environment of Shandong Kingston professional basketball club, is for the purpose of providing more concrete theory and the practice instruction for the Shandong men, s basketball team club and our province basketball enterprise development, proposing the beneficial opinion and the suggestion, causes it to go out the difficult position as soon as possible, and creates magnificently again.The research discovers that the club current development exists the main question which includes: (1) is not the true independent legal entity. (2) the organization establishment is not perfect, the related specialized talented person is deficient. (3) not the independent property right or controls on central stadium to cause the central stadium not to be fixed, seriously affects the club the development. (4) member age structure trend youth oriented, but the reserve talented person raise situation is still stern. (5) market management development scope small, the sale channel is unitary. (6) the team construction exists the question and the insufficiency: The troop structure is unreasonable, the team does not have the core;Lacks of the attacking ability;The member is young and lacks the experience, the psychological quality and thinking attitude exist question;The level of foreign aid is not high.In view of the existing question, this research puts forward the following proposal:1 gradually develops into self-management health professional basketball club, to assume responsibility for own profits and losses.2 further strengthens organization establishments, trains one group ofoutstanding managerial talents and operating talents.3 constructs stable stadium which has property right and controls, renews the training base.4 enlarges the fund investment of the reserve talents, further consummates the reserve talents raising system.5 strengthens the club market development degree, expands the management s channel.6 teams constructions aspect:a. strengthens the team construction, trains the outstanding center as well as the vanguard, raises the team core member;b. strengthens the member essential technique and tactics training, enhances member, s attacking and defensive ability, causes the offense and defense to be balanced;c. trains the member good psychological quality and tenacious thought attitude;d. introduces the outstanding foreign aid according to the need of the team technique and tactics.