The Transition Of Sprots Emblem Under The Influence Of The Chinese Traditional Culture

We are in the society with high development of economy﹑information﹑science and technology, economic globalization and cultural diversity has become the development trend. In this kind of environment, the role and impact of sports emblem has become more and more obvious. There’re all need personality and distinct emblem from international competitions to Provinces games or City Sports meetting. Among the sports emblems in nowadays, the basic requirement of its existence is trying to make the design with more uniqueness, identification, applicability and temporal spirit.This paper utilizes the literature material method, logic analysis and expert interview, analyse the performance of the Chinese traditional culture elements contained in the sports emblem in the change of different period, form and content, inductive the changing trends of sports emblem in design concept, artistic expression performance, economic development and other aspects, summarizes the influence and effect that of Chinese traditional culture on sports emblem change, draw a conclusion: (1) From the founding to now,accompany with three times period changes of sprots emblem, its form of expresstion changed from pure graphical form to vivid characters form,then entering the diversified illustrated period, meanwhile the contents of sports emblem has become more sinicism.(2) After experienced the different change course, sports emblem showed its unique change trend: logo design concept gradually incline to high internationalization, artistic forms diversification, and the economic development tend to enlargment. (3) The influence that Chinese traditional culture on the vicissitudes of sports emblem is mainly incarnate in three aspects: the first is the Chinese traditional culture promoted the design concept of nationalization; the second is that ink art, traditional graphic elements, and traditional humanism of the Chinese traditional culture elements promote the artistic diversification in sports emblem; the last is that the traditional patterns of Chinese traditional culture have the characteristics of integration and image symbolic,as well as a perfect expresstion, thus expanded the economic value of sports emblem.