The Investigation Of The Consumption Condition Of Badminton Enthusiasts In Xi’an

Xi’an is the economy and culture center in the western of our country, and it’s also a city which is an important part of the Development of Western China. The development of Xi’an’s economy has been maintaining fast and steady growth. According to the latest data released by Xi’an government, the GDP of the city has exceeded 386.4 billion in 2011 which increased by 13.8 percent compared to the last year, and the incomes of the citizens increase continuously. The development of the economy brought great changes in the sense of consumption of the citizens and the consumption structure. Culture, entertainment and education occupy an increasingly important status in the life of the citizens, and the standard of the consumption demand of sports became an important index to evaluate the quality of living. In 10 years, unprecedented vitality appear in badminton fitness activities which becomes a popular sports of the public. Badminton gyms spring up rapidly, and the facilities are improved continuously which lead to the increasing of people’s participation. Thus, it becomes a part of the sports culture of Xi’an which affects greatly the sports economic market in Xi’an. The paper will investigates and analyzes the consumption condition of the badminton enthusiasts under the current social and economic condition which has great significance in the further study of badminton consumption and the development of badminton sports.The paper will investigates and analyzes the consumption condition of the badminton enthusiasts through the methods of literature, questionnaire, interview and mathematical statistics and so on. The research mainly includes the analysis and study of the consumption structure, the motivation and the behavior characteristics of badminton enthusiasts. The result of study is as following:(1) Xi’an’s badminton enthusiasts are mainly young and middle-aged people, and men double than women. These people are mostly college education, and they are mainly company staff, civil servant and professional worker and keep on practicing for more than 2 years. They often practice with friends and teammates more than twice weekly with exercise time one to two hours every time.(2) The badminton consumption per month of badminton enthusiasts is among one to three hundred which takes the proportion of 70 percent, while their average incomes monthly are mostly in the range of three thousand to five thousand. The percentage on badminton consumption takes 5 percent or so which takes a small proportion of wages every month. That shows that the badminton sports consumption of badminton enthusiasts is still at a low level.(3) The motivation of badminton consumption in Xi’an appears to diversified, such as for the demand of bodybuilding, to be kind of hobbies, entertainment, interpersonal communication. Among these, the demand of bodybuilding is the primary motivation which shows that the consumption concept for the purpose of fitness has been recognized by majority of the badminton enthusiasts.(4)There are many both internal and external factors that affect the consumption condition of badminton enthusiasts in Xi’an, such as the consumption structure, motivation, behavior characteristics, and relevant departments’value on it, public fitness and level of management.(5)At the end of the paper, it gives some advice and suggestions on the promoting of the consumption standard and the improving of consumption structure of badminton sports in Xi’an. Some actions must be taken, such as, to strengthen the popularization of badminton advantaged groups, to enhance the consciousness of participation of the public, to improve the software and infrastructure of badminton stadium, and accelerate badminton market operation to strengthen benefit function and so on so forth. All these can help to give direction for badminton enthusiasts to make full use of their spare time.