The Investigation And Analysison Sports Consumption Of Middle School Student In Zhumadian City

With the progress of the times and rapid development of economy, our people’s consumption level also showed an upward trend and steady growth, at the same time, people’s living standards and quality of life have improved a lot, which also makes more and more people have a deeper knowledge and understanding of the health. And scientific research also suggests that physical exercise is the best way to make people more and more healthy, then people’s physical exercise may be accompanied by producing the sports consumption, so as the increasing number of physical exercise, the growth of sports consumption ratio on consumer spending in daily life in China, also making people pay more and more attention and identity on the economic value and industrial advantage of sports industry. This shows that the consumption of sporting goods is gradually formed an increasingly important consumer market, and the resulting sports consumption patterns come into people’s lives and became a part of the modern consumer. Currently middle school students who are still attending school as a special of a huge number and status in social groups in China, because their present stage of a lively character, and trendy ideas, speed and quick to accept new things, which makes their movements in all aspects of life become a focus of attention, and their consumption trends often lead the fashion trend of consumption. So as the backbone of the sports activities their participation in physical exercise will influence the degree of their sports consumption level, and their sports consumption level is our country sports consumption level at present stage and the overall structure and the various groups of sports consumption level and structure can produce the enormous influence. Therefore, through the study of the sports consumption behavior and knowing their main motivations of the sports consumption behavior and feature of actual situation will be able to more scientific and perfect to worked out sports consumption countermeasures that is suitable for middle school students, which not only improve their sports consumption idea and and has important role of help on consciousness, the most help to the research of the current situation of sports consumption provide certain theoretical basis.The author learn from the reference and the results of previous studies based on literature methods, expert interviews, questionnaire survey and mathematical analysis of the Zhumadian high middle school students in consumer status and some factors of these status in the form of system analysis and research. The study of the object from ten elementary school and ten high middle school of Zhumadian city, the findings are as followed:Firstly, Zhumadian secondary school students who love the sports of basketball, football, table tennis, badminton and jogging are generally higher, but also have good sports consumer awareness and sports, consumer attitudes, but their overall level of sports consumption only account for a smaller proportion of total life consumption, in addition, very small part of the Zhumadian City high school students, sports consumer attitudes and awareness is still in a relatively weak state.Secondly, obtaining through the analysis of the results of the questionnaire Zhumadian high school students:the need for physical, as a means of recreation by the surrounding population affected herd comparisons, the means of interpersonal, star effect, physical fitness, Zhumadian secondary school students of the eight major sports consumer motivation on sports aesthetic and sports achievements of sport consumption motives.Thirdly, Zhumadian City high school students the limitations of the types of sports consumption is still relatively large, so their sports consumption patterns and consumption structure is rather monotonous and lack of sports consumption structure is still in kind of sports consumption-based, including sports clothing, sportsshoes, headgear, as well as small sports fitness equipment, consumption accounts for a large proportion. Select the physical need for this reason that the number of sports consumption of77.96%of the total number, compared to their inputs in the consumption of ornamental type and participation in sports is significantly less.Fourthly, Zhumadian City high school students of different gender, the survey found that secondary school students of different gender there are large differences in herd comparisons, interpersonal exchanges, aesthetic sports and sports achievements of several types of sport consumption motives.Fifthly, In the Zhumadian conditions of the different family income high school students conducted the survey found that the conditions of the different family income high middle school students in sports consumption patterns of recreational consumer motivation and physical needs of consumer motivation, consumer content and the amount there is a big difference.Sixthly, the main factors affecting the status of Zhumadian City high school students in consumption, including household economic factors, students’ personal factors, environmental factors, as well as sports market factors.Finally, on the basis of the results, the author obtained his conclusion by the questionnaire survey from the Zhumadian City high school students presented and put forward some suggestions for Zhumadian City high school students at the stage of sports consumption level and enhancing structure.