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Research Of The Business Model Of Leisure Time Wu Shu Training In International Schools In Beiiing

Posted on:2013-07-10Degree:MasterType:Thesis
Country:ChinaCandidate:Q T XieFull Text:PDF
GTID:2247330374450179Subject:Ethnic Traditional Sports
Abstract/Summary:PDF Full Text Request
With the rapid increases in the great achievements of reform and opening up and international status in Beijing, the International School of Beijing generally began springing up in Beijing set up. Outstanding representative of the Chinese culture, Chinese martial arts has become the preferred internal, ional school students to experience Chinese culture, the amateur martial arts training market to provide new opportunities and market potential, but also put forward higher requirements for the market operations of the martial arts training. Programs and services provide a real market need in order to truly achieve "fist to fist raised, arms raised arms" of sustainable development. In order to do the Beijing International School of amateur martial arts training; suitable for international school teaching and training of the student population; effective job market promotion work; take reasonable pricing; and based on students’teaching and training needs and teaching methods of special requirements, and integrated to improve the quality of amateur martial arts training of teachers in international schools, and ultimately come to the market-driven model of the Beijing International School of amateur martial arts training operations. In this paper, market-oriented predecessors in martial arts, especially the market-oriented martia(?) arts training is based on using a questionnaire, literature, expert interviews, field trips and logic analysis, the International School of Beijing The relevant aspects of the mart ial arts training, market-oriented operation status of a comprehensive research and survey and research results of logical analysis of the system. Surveys in Beijing International School of amateur martial arts training market-oriented operation process for market base and other basic information, analyze the market potential; the investigations and the specific needs of the amateur martial aris training market; according to demand design more suitable for the consumer group characteristics of lesson plans; survey the primary means of magazines, Internet, event marketing, word of mouth marketing, marketing, and the corresponding advantages and disadvantages of market-based instruments wore analyzed; the survey out of the special requirements of students of teachers and teaching training the impl ememation of those coaches pa(?)forward specific requirements:continuity of martial arts learning siiulenls and students returning after work ideas. Surveys and studies of various aspects of how to better grasp of the market, the better for the market demand to provide the corresponding products, as well as do market promotion work and after-sales service to provide better recommendations and opinions.
Keywords/Search Tags:martial arts, training, market-oriented, International School, mode of operation
PDF Full Text Request
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