Research On The STP Strategy Of Martial Arts Amateur Training Market From The Perspective Of Social Demand

Martial arts training is an important part of Chinese martial arts industry,with the popularity of martial arts and improving basic role,along with the social development and the changer of the functions of martial arts,how to meet the social demand of martial arts amateur training market promote the development of martial arts is an urgent need to solve the problem.In this paper,from the basic theory of market economy,the literature material law,questionnaire survey,field survey method and mathematical statistics,from the Angle of the STP strategy,martial arts amateur training market analysis.This paper takes the social demand as the entry point,carries on the STP strategy research to the martial arts amateur training market.Objective: to analyze the demand of martial arts in today's society,so as to expand the market share of martial arts amateur training market and promote the popularization and improvement of martial arts Meaning: on the basis of social requirements in terms of market positioning,market for different target markets adopt different teaching methods and content to attract consumers to better develop the market,for the development of martial arts amateur training market to find a breakthrough,to provide feasible Suggestions for martial arts amateur training market.Innovation point of this article is the martial arts amateur training as a commercial product,subject to the goods attribute to define the martial arts amateur training,martial arts amateur training market survey analysis of social demand,clear martial arts amateur training market of the target market and market positioning.The author draw the following conclusions:(1)study martial arts amateur training market S-market segmentation consciousness is not enough,67.57% of coaches think students level of chaos,and martial arts training market 38.57% of consumers do not know what specific learning,do not have a unified course content setting specific,72.97% of the coaches are according to the teaching of their own teaching experience,according to the agency the syllabus of only 37.84%.(2)there is a contradiction between the market positioning and social demand of Martial arts training.The social needs of the training market of Martial arts are mainly to strengthen the physique and improve the offensive and defense skills,which are 96.19% and 70.95% respectively.The teaching objectives of the coaches for improving physical fitness and improving offensive and defensive skills were 72.97% and 45.95% respectively.(3)the differences between the target market strategy is the inevitable choice of martial arts training market,according to the difference of different market segments for martial arts training,students' parents require progress 71.43%,happy like in class(66.67%),clear target market demand information society.(4)the market positioning of Martial arts training market is not clear and the brand awareness is insufficient.32.86% of students and parents think there is no suitable training institution,and only 53.85% wear uniform clothing.Martial arts training market must highlight the physical fitness and self-defense self-defense market positioning,76.98% of respondents believe self-defense self-defense ability more than martial arts,martial arts combat function weaken should be caused take seriously.