China Sporting Goods Industry Chain Research

In recent years, along with China’s sporting goods industry in the rapid development, China sporting goods market fast enlarging the scale, competition also are growing, more promote the industry chain of each section of specialization, the federation. Therefore, from the industrial chain of angles to study the sports goods industry development is of great significance. This paper by using the method of documentary, interview method and investigation method, sporting goods industry chain the supply of raw materials into sports goods, sports goods r&d, sports goods manufacture, sports goods logistics sales and the sports goods consumption several link, each with China’s sports supplies to the analysis of the industrial chain of development, and in Hunan province is an empirical analysis of the problems existing in the sports industry chain and the influencing factors, and puts forward the way to optimize sporting goods industry chain, for our country sports goods industry development for reference.The conclusions are as follows:the China sporting goods industry chain upstream industry still remain to strengthen, R&D capability compared with the developed countries are in a weak position. The China sporting goods industry a high degree of processing low coefficient, low level of manufacturing industry can produce powerful forward and backward linkage effect, it is difficult to drive the whole sports industry chain on the lower reaches of the development of the Chinese sports goods industry chain downstream part of the sale, sale channel not developed, still in the traditional sales the main channel.