Discussion On The Economic Globalization And The Development Of National Sporting Goods Industries

Since the 1990s, the economic globalization tendency has caused widespread and profound influences upon the worldwide countries, especially upon the economy of the developing countries. This thesis first analyzes the positive influences and the negative influences that are brought by the economic globalization to the economy of the developing countries. The positive influences are: First, the economic globalization has created the advantageous external environment for the developing countries'foreign investment; Second, the economic globalization has created the advantageous condition for the developed countries'foreign direct investment, thus has provided more employment plan for the developing countries; Third, the economic globalization deepens the adjustment of the industrial structure further in the world scope, accordingly it creates the upgrade turning point for the adjustment of the developing countries'industrial structure. The negative influences are: First, it strengthens the developing countries'dependence on the developed countries; Second, the gap between the developing countries'poor state and the developed countries'rich state increases; Third, the economic globalization makes resources, the environment problem of the developing countries become severe day by day.For Chinese sporting goods industries, the economic globalization is also a handle double-edged sword. This thesis has also analyzed in the condition of the economic globalization, the opportunities and challenges that the domestic national sporting goods industries will face. The opportunities are: Under the economic globalization circumstances, the hearty international demand has provided the extremely good development opportunities for our domestic national sporting goods industries. It is in favor of the domestic national sporting goods industries'and the multinationals'cooperation, so as to enlarge the international fame. It is advantageous for the domestic national sporting goods industries to acquire advanced technology and the managerial experience, enhance the international competitive power. The challenges are: Our national sporting goods industries also face the severe challenges, which contain: First, the developed countries establish kinds of trade and technical barriers; Second, the overseas sporting goods industries gradually nibble the domestic national sporting goods industries.It is well known that China is a great country of sporting goods, but is far from being a powerful sporting goods country. This thesis has carried through a more thorough analysis of the present problems existing in the domestic national sporting goods industries. The problems are mainly about profession management of the sporting goods market is distempered; The exploitative push of the market on domestic national sporting goods is insufficient; The enterprises lack the ability of the independent innovation and the research on new products; They lack the consciousness of brand; The market investigation and study is insufficient, the method of marketing management is laggard.In order to grasp the opportunities which are brought by the economic globalization tendency and to effectively elude the risks which are also possibly brought by the economic globalization, this thesis proposes the essential countermeasures for the development of the domestic national sporting goods industries: We need to exert comparative advantage; to develop the labor-intensive sporting goods moderately; to implement the brand strategies vigorously; to increase the technical investment, speed up the technical innovation; to vigorously develop the sporting goods which are of high technology content and are of wally attaching value, to enhance international competitive power; to boost up international competitive power; to set up the good-sized corporation groups through multi- methods; to strengthen the cooperation with multinational corporations.