The Research On Hunan Province Private Sports Enterprise

Thesis research method of literature, field survey, expert interviews,questionnaire survey and logical analysis on the regional distribution of private sportsenterprises in Hunan Province, employees, operating and consumer financingsituation of investigation and analysis aimed private sports enterprises in the provinceabundant sports resources and huge sports consumer demand, to attract more privatecapital into the business of sports enterprises, and science to promote the interactionof sports and the local economy, nurture and develop the province of private sportsenterprises.Studies have shown that the characteristics of private sports enterprises inHunan Province have the following main points: uneven development betweenregions, the more economically developed areas of corporate gathering prominenteffect; sports service industry contributed greatly to the industrial structure and thequality has greatly improved; smaller business, product and service characteristics isnot obvious; talent overall structure is reasonable, the lack of senior personnel, andlow remuneration package as a whole; sports tourism resources and competitiveperformance, resource-rich, pending the full development; operating field by theweak ability to market to raise funds; enterprises lack self-discipline, market order tobe standardized. Restricting the development of private sports enterprises in HunanProvince, both internal factors and external factors, internal factors, including theenvironmental factors of property rights, management and Hunan resource factors aswell as the construction of enterprise information lag factor, corporate external factors,including development of the sports economy environment. In the end, the author inaccordance with its constraints on promoting the development of private sportsenterprises in Hunan Province, specific strategies, that is, from the reform of theprivate sports enterprises and governments to create the external environmentconducive to private sports enterprise development aspects. Enterprises want todevelop their own advantages and characteristics of the brand strategy, highlight themain project, to enhance the core competitiveness, clear property rights, improvemanagement, establishing a modern enterprise system, and optimize the talentstructure, improve the level of industrialization. The government should correctlydeal with private sports enterprises, and create a favorable environment for the development from the policy regime; a private sports enterprise service system,strengthen its guidance and services; to expand the financing channels of the privatesports enterprises, and to give businesses financial support; to develop the sports realestate and the sports industrial complex; rational distribution, construction of sportsenterprise clusters.