Research On Innovation Of Taking Mobile Phone Mediaas College Ideological And Political Education’s Carrier

Along with the development and popularization of the electronic communication technology, the mobile media penetrates into every corner of the university campus by the strong communication capacities. College students are fond of mobile media because of the mobile media with the immediacy, interactivity, convenience, and the proliferation and integration of information dissemination characteristics. However, the mobile media as a carrier of information dissemination, for college students’ideological and political education is like a double-edged sword, that is the unhealthy information weakens the effect of the Students’ outlook on life, and non-mainstream ideological information impacts the concept of political education for college students. But if you can properly use mobile media to carry out ideological and political education, not only mobile phone media improves the affinity between teachers and students, enhances the education’s effectiveness, but also enriches the spiritual life of teachers and students.The ideological and political education characterized by the carrier of ideological and political education must adapt to the changing times of mobile media and continuous innovation. The Marxist ideology occupying the position of mobile phone media, is the necessary way for the popularity and era of Marxism. However, the current ideological and political education workers still lack the awareness of the ideological and political education carrier innovation, and also lack the use of modern technology and capacity of the carrier. Mobile media is fully equipped with the basic conditions to become a ideological and political education carrier, and the State has always attached great importance to the ideological and political education function of the new media. In order to adapt to the new environment of the ideological and political education, to enhance the effectiveness of ideological and political education, it is necessary to improve the ideological and political education workers to use mobile media to carry out ideological and political education, awareness and skills,and encourage them to use the advantages of mobile media to instill the essence of Marxism, the Party’s line, principles and policies, incisive arguments of the experts and scholars and civic ethics to students, and so the mainstream ideology, but also to guide students to use mobile media to carry out self-education.