The Innovaiton Research About Ideological And Political Education Of University Students’ Under3G Mobile Phone Media

Since2009, China has entered the3G era. As a third-generation information technology,3G promote the further integration between the mobile Internet and traditional Internet basedonits obvious advantages of high-speed transmission of data. And it also make the onlineworld to expand again. To a large extent, it brings the new vitality to the new mediadepending on the mobile Internet and its application technology. Social existence determinessocial consciousness. The transformation of information technology as the forerunner, allaspects of social life has a certain changes and fine-tuning. The resonance of people’s ideassimultaneously cannot be ignored, which naturally first spread to the young people in the fieldof ideas. It can be said, colleges and universities as a gathering place for young people tobecome the window of epitomizing the evolution and the development of the socialinformation. It means that college students surrounded by the3G information technologyshould be naturally the same common fate with it. So, it brings the double impact on studentsideology, and opportunities and challenges for the ideological and political education work.To strengthen and improve college students’ ideological and political education work, thetimely, targeted ideological and political education measures should be adapt to the constantlychanging, the development of the educational environment and the specific situation. But it’snot optimistic, as far as international background is concerned, because the world todayinformatization, globalization of the fact lead to the university educational environment morecomplicated. Some of the western socialist anti-china forces use the Internet and mediainformation to spread bourgeois ideology mischief, yellow, violence terrorism ideas and racialdiscrimination to our country teenagers, college students and so on. At present, there is littleconnection between domestic education ways, methods, education concept and theinformation technology development and application, and also can’t put the informationtechnology and the ideological and political education effective together. So, it need to causeour country education workers and management attention. Meanwhile, strongly advocatingthe combination of ideological and political education and new information technologies, italso need to improve the ability of using of new technology for the treatment of things.Implementation and promotion of college students’ ideological education is facing the important age replacement.Without a doubt, the new technology has also brought us the opportunity to updatecollege students’ ideological and political education. In recent years, with the promotion andapplication of3G technology, the advantages of our country information technologydevelopment are shown. If we can combine the network information technology anduniversity ideological and political education, it will have a striking effect. Mobile media as acarrier for education has become the rallying point of China’s college students’ ideologicaleducation theory and practice.This paper describes the3G technology, concept and characteristic of mobile media, andanalyzes the prospects of mobile media under the background of the development of3Gtechnology and the possibility mobile phone media become the college students’ ideologicaland political education means. From the three aspects of building a new platform for collegestudents’ ideological and political work by3G technology, providing a new method foroccupation college students’ ideological and cultural position and improving the collegestudents’ ideological and political education, the paper specific analyses of the3G technologybring opportunities for college students’ ideological and political education. Mobile phonemessage reveals some harmful information, and new technical means would change thetraditional ideological and political education mode and the quality of college students’ideological and political education workers using mobile media is lower, which indicates3Gtechnologies bring the challenges for college students’ ideological and political education. Inthe ending part of the thesis, this paper expounds in detail the countermeasures of using of3Gtechnology to strengthen college students’ ideological and political education, and it mainlydivided into four aspects:1. Improving the understanding of ideological and politicaleducation work under the background of3G technology;2. Strengthening the ideological andpolitical education construction of teachers;3. Researching the new method of university’sideological and political education under the background of3G technology;4. Effectivemanagement of the universities’ ideological and political education through of the mobilemedia.