A Research On The Problem And Present Situation In Management Of Online Public Opinion With College Student

In recent years, the internet has become a platform of various social trends ofthought. It has provided a convenient way for the college students to express andexchange their ideas, to discuss about public affairs, to take a part of hot topics of thecountry. The internet has become the vital media for students to obtain informationand communicate. In consequent the management of college student online publicopinion has become a important area to college students.The paper analyses the characteristics of online public opinion management onthe basis of domestic and foreign research on online public opinion. It takes ideasfrom internet communication, and psychology as its theoretical support. The researchis conducted through questionnaire data analysis of online group activities. The paperis focused on the main characteristics and disadvantages. Combine with the problem,analysis the reason and provide better ways of online public opinion control andguidance.