The Research On Statement Investigation And Promoting Strategies Of Large-scale Sporting Events In Suzhou

This thesis is based on the survey on the large-scale sporting events(mainlylarge-scale individual sporting events) in Suzhou and its five subordinate counties andcities during the recent five years(2006-2010) by the methods of documents,questionnaire, expert interview,field research, mathematical statistics and logicalanalysis. It mainly focuses on the operational mode,management system anddevelopment orientation of the sporting events, analyses the current problems as well asits influencing factors and puts forward the corresponding developmentcountermeasures. As the result, this thesis will provide the government some referencesto make the corresponding policies and host the large-scale,high-level and influentialsports events. In addition, it will contribute to the healthy and sustainable developmentof the Suzhou sports undertakings, enhance the city visibility and comprehensivecompetitiveness and further expand the influence of Suzhou sports culture.The research shows that on one hand the large-scale sporting events in Suzhou andits five subordinate counties and cities take on a sound development trend as thesporting events at home and abroad hosted here amounts to several decadescharacterised by large scale，high standard, wide range and high participation. Thecompetition process has been initially formed including events organization and plan,events publicity and popularity, events marketing and events risks assessment duringwhich some experience accumulates; the stadium facilities can basically meet the basicneed of hosting large-scale sporting events;by and large the event management systemcomes into being which gurantees the clear division of responsibility and the goodcooperation among various institutions. On the other, there are also many problems asfollowings: part of the facilities in the existing stadiums are obsolete while modern stadiums are still in short; the main sites lack the matched auxiliary sites or competitionhouses；the professional operation teams,event organizers and managers are in urgentneed;the operational mode and the management system need reforming and improving;the publicity and popularization of sports events are inadequate；no brand events makesit hard to shape the brand effect for the city；the idle stadiums after the competitions is awaste of resources; no right understanding on the development position of the citysporting events.The development countermeasures of the large-scale sporting events of Suzhou:further perfecting the large stadium facilities, improving the quantity and quality of thestadium and enhancing the informationalization and service level； organisingprofessional events operation teams and nurturing specialized administrative personnel；further optimizing the operational mode and management system so as to ensure themode of government dominating, market participating and society supporting; attachingimportance to the market cultivation and intensifying the publicity and popularization ofthe sporting events；creating and cultivating local brand sporting events so as to enhancethe city brand effect; using the stadium facilities rationally after the competitions toimprove the utilization of the resources; making an overall planning with its ownadvantages to bid for the large-scale sporting events optionally；raisinging the appealamong the citizens to reach the integration of sporting events and urban life；improvingthe ability to host the sporting events by enriching the relevant experience;strengthening exchanges and cooperations with the sports organizations at home andaboard and absorbing the advanced competition concepts and experience from othercities; fully taping the connotation while enlarging the extension of the sporting eventsto expand it into grand festival and improve its brand value.