Communication Research Of College Crisis Management In New Media Times

With rapid development of the economy, multi-campus and university merging, Chinese universities are in contradiction burst of college crisis, such as food poisoning, demonstrations, no meals striking crises occurred. Accompanied with the new media age arriving, the media technology is driving the rapid and widespread dissemination of information, meanwhile it may damage the image of the university to a certain extent, also it affects the normal life and work of students and teachers. Crisis communication run through the whole crisis management process, scientific and effective communication can prevent information mispropagated and quickly started a crisis early warning mechanism, effective response to the crisis, while in the recovery period can reduce its negative impact. This article is an exploratory study of communication in college crisis management in new media age. The article first reviewed the research status, based on the stage of the crisis management theory and crisis communication theory, combined with characteristics of new four-dimensional media sharing, fusion extended, diverse and fast dual authority, then take H university no meal as a case study, take analysis its communication problem among crisis management, finally providing a forward-thinking of the improvement of the campus crisis communication measure in new media times.