A Study On The Role Of Strengthening The Construction Of Public Opinion Propaganda Strongholds In Ideological And Political Education Of University Students

Public opinion propaganda strongholds of universities, as the main propagandastrongholds of the Communist Party and our country, the main strongholds of publicizingsocialist key value idea system, are playing an irreplaceable part in guiding universitystudents to paying close attention to social life, the development of our country and moraleducation. It is not only a requirement of the party’s propaganda and ideological work but alsopowerful guarantee of ideological and political education of universities to strengthen theconstruction of public opinion propaganda strongholds of universities and improve the levelof ideological and political education of university students. Public opinion propagandastrongholds of universities undertake the important task of ideological and political educationof university students, being major carriers of ideological and political education of universitystudents, play a vital role in university students’ healthy growth and comprehensivedevelopment. A in-depth study on the effect of strengthening the construction of publicopinion propaganda strongholds on ideological and political education of university studentsis not only a key link to promote the effectiveness of ideological and political education ofuniversity students, but also a great subject that both public opinion propaganda workers andideological and political education workers face.Taking five universities in Xingtai for example, the thesis makes a detailed investigationof aspects of the construction of public opinion propaganda strongholds, analyzing the presentsituations of the construction of public opinion propaganda strongholds of universities,pointing out the difficulties, such as indifference to the moral education function of publicopinion propaganda strongholds, insufficient infrastructure investment of public opinionpropaganda strongholds, the weakness of public opinion propaganda team, weakening offunction of traditional public opinion propaganda strongholds and insufficient developmentof application function of new public opinion propaganda strongholds. According to theseproblems, the thesis goes into a beneficial exploration, putting forward countermeasures to goout of difficulties of the construction of public opinion propaganda strongholds, to construct anew pattern of public opinion propaganda work, and to strengthen the effect on ideological and political education of university students. According to the thesis, in order to play a fullrole of public opinion propaganda strongholds in ideological and political education ofuniversity students, the following should be done: pay close attention to the construction ofpublic opinion propaganda strongholds, guarantee the function of moral education, set up the"integration" concept, optimize and strengthen public opinion propaganda strongholds, train"opinion leaders", build high-quality public opinion propaganda team, grasp the moraleducation law, accomplish a effective combination between public opinion propaganda andideological and political education.The thesis investigates the construction of public opinion propaganda strongholds of fiveuniversities in Xingtai, avoiding the emptiness and dullness of moralizing. At the same time,it does not rigidly adhere to the investigation of universities in Xingtai, giving thoughts onnew patterns of public opinion propaganda of universities from a case study to globalconsideration. This thesis gives priority to ideological and political education theory and atthe same time borrowing theories from journalism, communication, probing deeper intoideological and political education of universities.The thesis, to a certain extent, enriches and develops the theory on public opinionpropaganda strongholds of universities----carriers of ideological and political education ofuniversity students, and provides decision-making reference to make implementation plan andpath design of ideological and political education of university students.