D Private Education Service Brand Marketing Strategy Analysis

In the past ten years, because the rapid economic developed in China, and at the same time also the huge population and birth peak period grow, Chinese families used to pay more attention to education and cultural tradition and employment and workplace competition for education training,created a great opportunity space. In Chinese mainland area, as the education service competition key brand, in addition to the foreign language training in the field of the "new", the market still don’t formed a strong brand of authority. But in good market situation, the education service industry from enterprise quantity sharply increased, medium and small scale between education institutions’competition is fierce. The use of various marketing methods rob germ seized the market share, at the same time also prompted education service from the traditional teachers including single method, in the hope that through the brand construction achieve market influence.This paper D private education service agencies as the research object, in the integration of Kunming education service development present situation and the existing problems on the basis of the use of service marketing and brand marketing theory to D enterprise set up the brand image for the support in theory. Then use the system research method and the method of questionnaire investigation to this enterprise in Kunming, the demand of the market was measured and analyzed, and through the SWOT to evaluate and positioning, and then discusses the D enterprise brand cultivation and shaping, established to promote brand awareness and loyalty, image and brand assets form of the marketing strategy. Draw D private education service organizations are opportunity space but also faces competition and risk situation, establish a brand image, the use of brand marketing and expand the market influence education training market stand is the best choice of the conclusion.