Research On Brand Marketing Strategy Of DF Private School

With China’s opening to the outside world and the continuous development of its economy,China’s various industries have developed rapidly,and this is no exception for education and other industries.And education is not able to leave the school.Therefore,this strong market demand has greatly promoted the rapid development of the Chinese private school market.With the adjustment and control of China’s macro-economy and changes in the business environment,the future development of the private education industry is facing new opportunities and challenges.Therefore,in the face of a fierce market competition environment,how to promote the accurate and scientific positioning of DF private schools,how to build a reasonable and feasible brand marketing strategy based on many factors such as industry development and its own facts,and how to obtain market competitive advantages in private education industries,etc.All will be the research focus of this thesis.In this dissertation,the brand marketing strategy of DF private schools is used as the research theme.First,the basic situation of DF private schools is studied in detail.Next,the internal and external environment that DF private schools face is aided by the PEST tool,the Porter Five Forces Model,and the SWOT method.The factors are detailed and specific analyzed,and the SWOT analysis matrix is used for summary analysis.The main problems existing in the brand marketing process of DF private schools(such as insufficient brand service awareness,delayed network marketing,etc.)are analyzed in detail..According to the specific analysis of the foregoing,then use scientific methods to build the brand marketing strategy of DF private schools.Including: DF private school brand positioning strategy(involving differentiated market segmentation,developing personalized services based on customer needs,etc.);DF private school brand culture strategy(involving propagating cultural ideas,and combining DF private school facts to develop towers Cutting-edge plans,spreading inspirational stories,etc.);DF private school brand word-of-mouth strategy(which involves accelerating word-of-mouth communication and attaching great importance to student word-of-mouth);DF private school brand service strategy(which involves combining with the actual situation of students to do a good job for them)Career planning,to establish a full-service awareness).In order to ensure that the brand marketing strategy constructed is implementable,DF Private School also scientifically provides corresponding guarantee measures in combination with its own facts.It mainly involves: casting corporate culture based on the actual situation of DF private schools;allocating and improving school resources;establishing a good DF school brand image;creating high-quality,high-capacity brand marketing talents and other content.By using modern management tools(such as brand marketing)and scientific methods to study the brand marketing strategy of DF private schools,in addition to making DF private schools more clear about their brand marketing advantages,they can also ensure the continued,healthy growth.In addition,the related research work in this thesis can also provide reference value for other educational companies or similar educational institutions to study brand marketing strategies.