The Study Method On Service Market For Piety Training

After entering twenty-first Century, increasing of the children education needs ofentering a higher school pressure gradually increased and the society, influenced andpromoted the training industry development. The outside-school training industryentered a rapid development period. There is a huge market demand tutoring in middleand primary schools in china. Piety training centres are mainly personal education,family learning center. However, in the face of increasingly fierce market competition,But from the service satisfaction survey, the service marketing system of Piety is notperfect, existence a lot of problems and vulnerability.This article takes Piety training center as a main body，carries on to the trainingservice marketing tactics studies and discusses．First analyzes the environments facedby Piety training center, including macro-environment of policies, economy,technology and culture, and the microenvironment. Using the SWOT analysis， weseeks the superiority and the opportunity of Piety training center， as well as needs toavoid inferiority and threat．According to the identified competition strength， Pietytraining center could make the right strategy，orient the market correctly and transitthem to the client．It makes service marketing tactics of Piety training center based onsubdividing to market and defining goal market. It explains the tactics of service,product, price, distribute， promotion，people，physical evidence， process．Finally，from building an effective marketing organization, to build customer relationshipmanagement system, to create a good cultural aspects of Piety training center servicesmarketing services marketing tactics for the implementation, the implementation ofthe protection and improvement of training services innovation system, improvecustomer satisfaction and loyalty.This paper uses the theory systematically on Piety training center servicemarketing system, putting forward the basic strategy to have certain referencesignificance of education and training institutions out service marketing. It canimprove service quality and enhance market competitiveness of marketing.