Survey And Analysis About The Market Of The Swimming Training In Suzhou City

With the development of society economy level, family income and livingstandards continue to improve, people ’s quality of life requirements continue toimprove, enrich the amateur life and enhance their physique, improve personal healthdemand continues to rise, in sports consumption is also a growing tendency year by year,and get some knowledge of sports, master of sports skill is the foundation of scientificsports training, sports training industry in the rapid development of the market demandin the background.Swimming skills as an effective way of fitness, in summer is particularly soughtafter by consumers. While swimming skills needed by the system to study and master,more skilled therefore, great city swimming training market in Suzhou in the summerdemand every year, many swimming place open training institutions to meet consumerdemand, thus forming a large scale You Yongpei training market. In this paper, byinvestigating the present situation of the city swimming training market in Suzhou, isbased on the investigation in Suzhou City, the development of swimming trainingmarket research data, the market in the development of the law, provide the theoreticalbasis for the development of the market, and the development of sports training industryand provide the reference.The main conclusions are as follows:First, through the investigation and analysis of Suzhou city swimming trainingmarket:(1) in the business sector, showing two camps pattern, management form the trendof development;(2) the service personnel, service personnel’s business level needs to befurther improved;(3) on the consumer side, swimming training market and greatdevelopment potential. Second, through the investigation and analysis of the present situation of Suzhoucity swimming training market object:(1) in the swimming training services marketing, marketing strategies need to befurther improved, marketing force needs to be further improved;(2) in terms of qualityof service, it is a further development of the city swimming training market in Suzhou,there is an urgent need to improve the direction;(3) play a positive role in promoting thedevelopment of administrative management in the swimming training market and thequality of service.Third, swimming training product seasonal, regional characteristics is the mainobjective factors restricting the development of training institutions.In view of the existing problems of Suzhou city swimming training market, thispaper suggests as follows:First, in the city of Suzhou swimming training market main body:(1) the strengthening of the larger venue management, guide and standardize themanagement of smaller institutions,(2) formed the perfect employee training system,strengthen the training of service personnel.Second, in the urban area of Suzhou swimming training market object:(1) the marketing strategy innovation, enhance consumer demand, the developmentof the market,(2) improve the quality of service, pay attention to reputation building.Third, in the face of swimming training product seasonal, regional limited propertyrestrict market development, should adjust the marketing idea, change management idea,innovation development channels, to improve and make up for the limitations of theproduct.