Research On Marketing Strategy Of Haima Momo Infants Swimming Training Center

Water education originated in Europe,is a new early education model.It uses the fluidity,buoyancy of water and other natural characteristics,to assist infants and young children to carry out more effective sports,so as to achieve the purpose of physical exercise,stimulate intelligence,promote development.With the continuous improvement of people's material quality of life,parents have an increasingly strong desire for high-quality early education.The new early education model of water education and early education has been more and more valued and recognized by parents.The market prospect of water education and early education industry is broad.This paper takes water education center of Haima MOMO as the research object and studies the marketing strategy of early education of water education for infants.Firstly,this paper summarizes the research background and significance,summarizes the research results of domestic and foreign scholars in early education marketing,and makes a systematic introduction to the relevant theories and analysis tools of marketing by referring to the practical experience of excellent early education enterprises at home and abroad,so as to provide theoretical preparation for the subsequent paper research.Secondly,the current macro environment of the center is illustrated with the PEST analysis method,the industry environment of the center is comprehensively analyzed with the five-forces model,and the disadvantages,threats that the center needs to face and solve are analyzed with the SWOT model.Meanwhile,the advantages and development opportunities of the center are clarified.The questionnaire is used to analyze the consumption behavior of target customers.Through STP analysis,the target market of water education and early education is further differentiated and refined,clearly positioned at the high-end target market,and then targeted differentiated marketing strategies are implemented to achieve effective promotion and consolidation of the market.Construct the 7Ps theory of customer-centered service marketing,and develop the marketing mix strategy plan suitable for Haima MOMO water education and early education center.Finally,it provides targeted and effective marketing guarantee measures and operationmechanism for haima momo,so as to effectively guarantee the active implementation and real implementation of marketing strategies.Through the above research,we hope to improve the core competitiveness and brand competitiveness of Haima MOMO,help it develop rapidly in the increasingly competitive market environment,and finally stand out in the early education market of Qinhuangdao.In addition,the research results of this paper can also provide reference for the operation and management of other early education agencies,and improve the marketing level and comprehensive strength of the whole industry.