The Problems And Conuntermeasures In The Process Of The Professoionalization Of Chinese Women’s Tennis

By using literature reading, unstructured interviews, Non-participantobservation, and logical analysis, the paper studied the Chinese Women’sTennis from the sociological perspective to explore the social agents and theproblems of the Professionalization of Chinese Women’s Tennis, and alsosummarized the reasons. Finally, it proposed targeted recommendations andcountermeasures to promote the process of the Professionalization of ChineseWomen’s Tennis, and to provide theoretical reference for the development ofthe Professionalization of Chinese Women’s Tennis and even the Chinese Tennis.The conclusions as below:The social agents of the Professionalization of Chinese Women’s Tennis aredivided into intrinsic motivation and extrinsic motivation according to thetheory of Marxist philosophy of dialectical materialism. Intrinsic motivationinclude:(1) the match between the competition system in the domestic andinternational tennis;(2) the management system is gradually perfect;(3) theincreasing competition scores of Chinese women tennis players;(4) theself-efforts of athletes. Extrinsic motivation include:(1) the increasinglyfierce competition in the world women’s tennis;(2) the commercial value isrising of WTA;(3) the television and other medias broadcast professionaltennis tournaments, broaden the horizons of the domestic relevant personnel;(5) the modernization of transport and communications, promote internationalcommunication of professional tennis;(6) the market of the domestic tennisis vigorous development. Intrinsic motivation is the basis of theProfessionalization of Chinese Women’s Tennis, and extrinsic motivationscreate conditions for the Professionalization of Chinese Women’s Tennis.Existing problems of the Professionalization of Chinese Women’s Tennismainly include:(1) management system-government monopoly on power, theinterests of diversified main body were damaged;(2) thought level–themanagers’ concept of Professionalization is old, the professional literacyof the elite athletes is not high, and coaches lack of initiative and freeoutside Professionalization, event organizers, media lack of professionalism,spectators do not understand etiquette of concept of race;(3) theinstitutional aspects of training and competitions-training competitionsystem does not comply with the law of the development of women’s professionaltennis;(4) Cultivating Talents levels-temporary shortage, the disjunction of training and selection, investment channels of social resources is limited,reserve talents foundation is weak;(5) competition achievements level-thelack of stability;(6) the market level-the domestic market is not the economyoverall. Policy, facilities such as tennis market infrastructure is weak, suchas training of Tennis and the organization consulting services are lack ofsurvival ability, socialization degree of tennis is low.Main reasons for the existing problems of:(1) the initiative in theProfessionalization of Chinese Women’s Tennis is controlled by the vestedinterest groups, the reform that they advocate is not to change the leadershipof the Tennis Management Center as the prerequisite.(2) Tennis is an emergingsport in China; the Chinese tennis complex is not strong, the market foundationis weak.(3) The tennis management is lack of protection of the laws andregulations.(4) The mode of training is obsolete, and the training funds areover-reliance on finances.(5) Lacking of events experience in marketoperation, the soft power of the Professionalization of the players,especially young players is insufficient.Proposed the corresponding countermeasures for the problems:(1) Clearingthe main train of thought to solve the problem.(2)Perfecting the managementsystem of the project association to adapt to the Professionalization ofTennis.(3) Improving the domestic competition system, and introducing theinternational women’s tennis events that are the appropriate level.(4)Perfecting the model of cultivating talents, and reform the selection system,to safeguard the legitimate interests of the social groups.(5) Using ofadvanced foreign experience, and setting up a professional team to buildmarket of Chinese Women’s Tennis.(6) Increasing the development of theintangible assets of Chinese Women’s Tennis, to look for a long-termsponsorship partners.