Research On The Promoting Effects Of The Regional Development Of The Gateball Brand Of Langfang City

With the Main spirit of the sixth plenary session of the17th Central Committee of theCommunist Party of China (CPC) and the18th Central Committee of the Communist Party ofChina (CPC) and the regulations on National Fitness, this thesis following the theory of thebrand management and using the cultural heritage data method, questionnaire surveyinterview method, Mathematical Statistics more analytical method and etc, analyzes thecharm of the brand for Langfang Gateball, the unique role of regional development as well asthe problems studied, and putting forward some suggestions for enlarging the brand ofLangfang Gateball. The research also takes the Langfang Gateball for an example to provide auseful reference and inspiration for creating gateball brand across the country, even for theNational Fitness Project brand.The results show that the Langfang Gateball brand with four characteristics such as thegateball name things, the Langfang Gateball celebrity, the Langfang Gateball ground and theLangfang Gateball name Festival is promoting the business city cards, the development of thesports industry, creating specialty schools, the nationwide fitness campaign, the RuralCivilization and highlighting the National Gateball township style. So this thesis suggests thatLangfang government should take gateball as the "City ball",and mainly creat the brand,and promote Langfang Gateball sustainable development by the power of the regionaldevelopment. The impact of the Langfang gateball brand can enhance the Langfang regional"soft power" and achieve a "win-win".The Langfang gateball events can increase thepopularity. The Langfang gateball operation of the market can give the gateball branddevelopment energize. Timely and appropriately use of administrative and organizationalguidance can create a good condition for the creation of the Langfang gateball brand. Thesustainable constrainting developmental affections of the Langfang Gateball brand such as thegateball development of top-level design, the lagging system planning, personnel support,culture industries are limiting the development of the Langfang Gateball brand. The futuremeasures of enlarging the Langfang Gateball brand is that recommend the National Gateballtownship brand into the inclusion of Langfang "GuoZiHao" brand group, take the LangfangGateball career development into the overall layout of the city’s economic and socialdevelopment and the implementation of the croquet personnel training in development plan ofthe city’s human resources work.. Relying on the Langfang croquet park and Bazhou thegateball base the Langfang gateball brand can highlight the soft power of the gateball cultureand promote Langfang regional development.