The Internet Discourse Presentation Of Contemporary China Moral Pedigree

This paper mainly studies about the "Little Yue Yue incident ",which occurred on October13,2011in Foshan, Guangdong Province and caused great repercussions on the network,for example network moral discourse system formed by the discussion among the main parties of the government official, the news media and Internet users. Depending on reproduction of the incident, this paper is based on the generation mechanism in the network of "moral discourse" to examine the Comments and research of the Internet users, the media, official and academic. Through the analysis on the network of "moral discourse", this paper back to the context of the incident and abandon value judgments, to sort out behind the words of moral and cultural spectrum, to show the overall condition of the contemporary Chinese social morality and basic structure.This paper argues that the "Little Yue Yue incident" spreads through network to become the focus of public attention, the media reported the incident characterized as "social morality" event. Network moral discourse has become an increasing important part of social and moral discourse constitutes. The moral discourse which triggered by this event can reflect the moral knowledge structure of contemporary netizens and value orientation, and can also reflect the moral knowledge spectrum of the Chinese society. By the research, the author concludes that in contemporary China, the social moral subject is extensive, the discourse and value are diverse. The moral discourse on internet fully reflects that current social morality contains traditional morality of China, socialism morality, the morality of the Market economy as well as the morality influenced by Western Cultures.Through the analysis of the network discourse occurred on a specific social event, this paper attempts to do a complete structural description of the social moral status of China and to show the contemporary social moral spectrum. On the method, the author adopts narrative research method to reproduce the "Little Yue Yue incident". Wit the analysis of network literature, the author sorts out the discourse system, and shows the whole picture of ethical culture of contemporary Chinese society with genealogy perspective.