Research On The Innovation Of Ideological And Political Education Discourse In Universities Based On Internet Buzzwords

Discourse is an instrumental symbol for conveying ideas,which can reproduce human thoughts to a certain extent.Internet buzzwords are "popular" among young students,which to a certain extent reflects the actual ideological conditions and emotional attitudes of students.In order to continuously meet the discourse needs and expectations of students,it is necessary to continuously optimize the discourse of ideological education in higher education and enhance its discourse charm.With its fresh discourse vitality,online buzzwords inject fresh blood into the discourse innovation of ideological and political education in colleges and universities.The study of the mutual integration and symbiosis of the two discourses can,to a certain extent,provide some new thinking for the innovation of the ideological and political education discourse in higher education.Combining emerging online buzzwords and students’ discourse needs,this paper conducts research through literature,questionnaire surveys and other methods.Firstly,on the basis of clarifying the relevant core concepts and carrying out theoretical explanations,starting from the urgent needs,development needs and practical needs,the necessity of discourse fusion is analyzed;by analyzing the basic elements of the two languages,this paper studies their discourse commonalities,and then discusses the feasibility of discourse integration.Secondly,combining the results of the questionnaire survey,the current situation of the use of Internet buzzwords in the current ideological and political education discourse in colleges and universities is analyzed,and summarizes the current application of Internet buzzwords in the discourse of ideological and political education in colleges and universities in terms of discourse resources,discourse effectiveness and discourse identity.At the same time,it also analyzes the current problems,and explores the underlying reasons from four aspects: discourse content,discourse concept,discourse expression and dissemination methods,and the feedback mechanism of discourse practice.Finally,based on the comprehensive analysis of the current situation,taking the network catchwords as the reference,coordinate the elements such as discourse content,discourse concept,discourse field,discourse expression and discourse feedback mechanism,and continuously optimize the discourse of Ideological and political education in Colleges and universities as a whole,so as to realize the sustainable development of discourse.