The Influence Of Chinese-Language Newspaper In Thailand

Chinese-language newspaper in Thailand is the important communication bridge of Thailand and China, and it is also indispensable to the circle of Chinese culture. This paper takes six Chinese-language dailies in Thailand as the object of study, by the "influence" research as the breakthrough point, it mainly discusses four aspects:the history of Chinese-language newspaper in Thailand and the present situation, the status of internal influence of the Chinese-language newspaper in Thailand, the influence of Chinese-language newspaper in Thailand, the function of Chinese-language newspaper in Thailand under the background of China-ASEAN deep cooperation, the way to enhance the influence of Chinese-language newspaper in Thailand.The author thinks that, at present the influence of Chinese-language newspaper in Thailand mainly concentrated in the Chinese society of Thailand, including the older generation of overseas Chinese, the Chinese businessmen and students in Thailand and so on. It plays an important role as the platform of the two countries in the following information exchange, business dealings, cultural inheritance and mutual trust development. In the new period, facing the impact of the new media, the influence of Chinese-language newspaper in Thailand shows a grouper, smaller development trend. At the same time, the Chinese-language newspaper tried to break out, and expand the market, in order to get vitality, so in resent yeas it also presents the trend of the influence to enlarge externally.In the new situation, the Chinese-language newspaper in Thailand should seize the opportunities and meet the challenges, to promote the Chinese-language newspaper’s influence and the discourse right from improving the content, management, cooperation and Chinese education aspects. In the information age, the media environment is protean, any simple conclusions on the future of Chinese-language newspaper in Thailand are sloppy. But no matter what, as long as the Chinese society in Thailand exist, the Chinese-language newspaper in Thailand as the bearer of Chinese culture, will play its unique role, affecting social progress and racial development.