Design And Implementation On Estate Enterprise CRM System

How real estate enterprises in the fierce competition for customers, win the market,already became imminent problem. Customer relationship management system in realestate enterprises in the application, can help the real estate enterprise changemanagement concept and working process, so as to better service to our customers.Therefore, in our country real estate industry rapid development today, the CustomerRelationship Management system (Customer Relationship Management-CRM) in theapplication of real estate enterprise has practical significance.Taking A real estate development company (A company) to implement customerrelationship management system as the background, this paper discusses the real estateenterprise customer relationship problems. In the current real estate CRM systemanalysis the advantages and disadvantages, on the basis of real estate enterprises fromthe customer relationship management, combining with the actual conditions of theproject implementation to the domestic real estate enterprises during part of theinvestigation of the situation, the system adopted based on J2EE platform, B/S mode ofreal estate enterprise customer relationship management information system designscheme. In the real estate enterprise CRM system based on the research of the demandanalysis, the system database design, three layer structure of the system design andsystem function design, and the development process of the key steps were expounded.By management system application can improve the efficiency of the real estateindustry informatization level of real estate development enterprises, to change thebackward management concept, improve the management level of enterprises.