On The Risks Of Modern Technology And Its Communication Strategy

The21st century is a risk four volts, densely crisis era, the world is evolving into a "world risksociety". Various risks seemed to be everywhere at all times-from climate change, nuclear andradiation problems involving the destiny of mankind to the daily life of food safety or financialtsunami. German sociologist Ulrich Beck tries to interpret the phenomenon of the "risk society"theory: originally for human safety and convenience of living systems and institutions are, in turn,bring us more and more unexpected, affect a huge risk. Modern technology, especially hightechnology in promoting economic and social development, but also has brought many negativeeffects, mainly as environmental degradation, resource and energy crisis, security is threatened,their lives are against humanity alienation, moral and ethical appear crisis. All these indicate thatmodern society is both a technological society, it is a risk society. This technological society or risksociety, mainly caused by the technical risk (including the risk of technology and emerging risks inthe selection and application process). Technical risk not being taken seriously is undoubtedly thegreatest potential risk. Domestic, technology risk management and dissemination of real attentionfrom the2003SARS crisis and is increasingly becoming a hot issue of academia. In recent years,the research in the field of practice has also made considerable progress, many important results.However, due to the lack of experience in risk crisis response, a variety of technical risk awarenessand research is still in its infancy, research is focused on the cases and the locality of risk, coupledwith the context of globalization and the new media environment The incident conditions continueto change, we need from a new perspective and more comprehensive, the dimension of the systemto undertake further studies on the technical risk communication issues.The papers of Theory in Practice-based premise, the use of a variety of research methods,depth analysis of the current technical risk communication difficulties, risk communication to buildmodels and reference strategy: First, in the face of globalization, risk society and the advent ofmedia-oriented society background, realistic scenarios to resolve the contemporary riskcommunication, context, social risks and characteristics of public crisis, the formation mechanism for dissemination system of political, economic, social and cultural values of transformation andchange possible space and trends, social mechanisms of risk spread mode and other fundamentalissues. Second, the the spread object of study from the analysis of technical risk, field of study andthe basic category, a clear risk of the spread of the core elements-the government, the media andthe public on the basis of the processes, mechanisms and models of risk communication as a key,build risk of spread The theoretical framework of the study, summarized and combing spread of riskand risk defense in a variety of communication strategies. The study creatively put forward thetechnical risk communication practice three existing modes: mode of propaganda, Tech-Trans modeand risk models and their analysis and comment. On this basis, the exploratory to the introductionof the concept and practice of "public journalism" to the study of risk communication mode, tobuild the public dissemination of technology in the context of the risk society news mode. Technicalrisk of the spread of public journalism model is not only effective response to the informationmodel of the technical risk, it is "empowerment" public participation in the technical risk of thespread of civic mode, reconnect the public mode of government, social organizations, mass mediaand public outreach. Proposed and summarize the new communication strategy, the risk of thespread of a variety of organizations and the media to respond to technological riskstrategy;-governmental organizations, civil society organizations, interest groups, the public and thevarious types of media face technical risks, adopt different strategies and methods, and clearriskcommunication chain, optimize risk communication...