The Interaction And Creativity Form

Currently, as the international Internet of the fifth medium, just with unprecedented velocity extensive in the international community and quickly shape and universality, the information-based wave tide pushed the shape of electronic commerce, the Internet urges the traditional business model occurrence to change, the manufacturer carries out a new service method on the Internet, and the network advertisement consequently becomes the effective way that makes the consumer accept a new service method.Compared with the tradition advertisement, the network advertisement has numerous superiority, but still has because of various reason at the same time some can not neglect again hard exceed barrier to.The Internet is an all new advertisement medium, the velocity’s quickest effect is very ideal, medium and small enterprises to expand strong very good path, for extensively develop the company of international traffic is more such.This thesis mainly is for the interactive manifestation of the network advertisement and the search of the creativity in the advertisement, analyze an excellent Internet of different industrial advertisement, investigate according to the origin of the manifestation and the creativity these two kinds of basic medium elements.The search of this thesis will include two levels:On being a network advertisement to advertise to deveolp medium meaning in China, including at advertise a domain shape to win election to choose a network of inevitability and feasibility, abstract of elaborate the relation of of the contents and the form of network advertisement, the derivation parlance in"the network of a real benefit the advertisement is necessarily the best creativity and ideal technical perfect wedge bonding" and carry on simple analysis and outline;Two is the form with intention to flavor to advertise a medium usage in the network, select that technique and creativity advertise in the network amid perfect the excellent advertisement of wedge bonding full of art feeling, carry on more thorough and concrete search.The latter is contrasted the former to say to is 1 kind to expand. The concrete search method will include a solid instance search law and data to study a law.The solid instance studies a law.This thesis will mainly pass the collections to the in great quantities excellent network advertisement work and settle to carry on understand to the research object, and carry on the analysis and search of actual case to the different and national network advertisement work;The data studies a law.This thesis will accumulate the mass data and material of manifestation and creativity concerning network alternation advertisement to carry on the present of chart text form.