The Creativity Communication Strategies Of Enterprises Under The Interactive Network Environment

With the emergence and development of social media such as micro-blog and WeChat,the interactive network become a reality, in this new environment, fundamental changes have taken place in the environment of communication of enterprise, the traditional marketing communication strategies have been not adapt to the communication of enterprise under the new environment. Enterprises must carry out creative communication in order to achieve long-term development in the increasingly complex environment and competitive market. this paper will take nickname bottle of Coca-Cola's as an example and analy the strategies of Communication of Coca-Cola,I hope that it is useful to some enterprises with some problems of communication through the analysis of the case.