Based On The Reasonable Social Networks Of Small And Medium-sized Enterprise Marketing Strategy Research

In Chinese society, the interpersonal culture features tend to speak, into the circle as the maincommunication tone. In recent years, along with our country enterprise business development isincreasingly frequent, affected by many western theories and concepts, especially the socialexchange theory, the theory of social resources and social network theory and other relatedtheories of the spread and influence, many marketing scholars found that social network andmarketing strategy in small and medium enterprises have very important influence and relate.Since2007,"the small and medium-sized enterprise development peak forum " held after, ourcountry small and medium-sized enterprise development has injected new vitality, and enteredthe Chinese economic history at the golden period of development, but also in the economic,social development in the status and role of growing. Small and medium-sized enterprisemarketing ability is the small and medium-sized enterprises can survive in the market on the basisof the key factors of small and medium-sized enterprises, but also important performanceevaluation index. Only a successful product sold, small and medium-sized enterprises to realizetheir own value and social value. But the small and medium-sized enterprise marketing activity allalong is inseparable from the macroscopic environment and the microscopic environment,China is also a human relationship, heavy reason, patterns of social relations. Therefore, small andmedium enterprises can not only with the quality of products and lower prices to attract consumersand the market based on the market as the only means of, in order to obtain a strong corecompetitiveness of enterprises. In order to obtain the success of medium and small businesses,build in the minds of consumers of the unshakable status, we must first win customer consumptionemotional dependence. Especially marketing to weak small and medium enterprises should focuson the harmonious, sustainable marketing environment construction. This article is based on thecurrent situation of Chinese human society, from build efficient close social networks to seek:"road" and the effective marketing strategy of small and medium-sized enterprises. To sum up,social network on the impact of marketing strategy of small and medium-sized enterprises play avery important role and promote. Along with our country market economy and the deepening ofthe development and the state of the development of small and medium-sized enterprises growingattention and policy support, the small and medium-sized enterprise in our country economicdevelopment plays a more and more important role. But many small and medium-sized enterprisescan not grasp the good opportunity of development, not to establish right sale idea, more difficultto from the social and economic relationship network point of view to overcome the problem ofthe small and medium-sized enterprise marketing. Thus in the market competition in a lack ofinternationalization and the core competitiveness of the situation, the small and medium-sized enterprise marketing development predicament. Therefore, this article take the small andmedium-sized enterprise social network economic resource for the direction, frommacroscopical angle based on reasonable SMEs social marketing strategy, on how to attractcustomers to purchase and maintain their social relationship network economy undertook systemsanalysis, summary eventually set up based on the reasonable social network marketing strategy ofsmall and medium-sized enterprises of the basic framework..