Research Of Relationship Between Social Networks And Market Niche Basing On The Snm Theory

The21st century is the era of knowledge economy, technological innovation has become the important driving factor of science, technology, economic and social development. Along with the acceleration of internationalization and technological progress, the rapidly changing market environment, the increasingly fierce global competition, people have already paid wide attention to the technological innovation. From the seventies and eighties of the twentieth century, with the development of ecological theories and foreign scholars began to proceed from the ecological perspective, drawing on ecological concepts, principles, methods to study the phenomena and laws of the technological innovation, strategic Niche Management (SNM) theory came into being. SNM is a management processes that focus on how to choose, cultivate new technologies, than incubating it for stable technology, and successfully bring it to market, to become a mature technology, it provides a new perspective for us to study the technical innovation, and have an important reference to technology companies, especially high-tech enterprises.Specifically, this paper will focus on the following questions:(1) What is the SNM theory? What is its core idea? And how does it impact high-tech enterprises?(2) What’s the relationship between social networks and market niche?(3) Does old technology paradigm moderates the relationship between social network and market niche? And what the moderating impacts are?(4) Do the characteristics of enterprises moderate the relationship between social network and market niche?(5) How to promote an effective technological paradigm?Based on empirical research and typical case study, this paper will take the enterprises in Meizhou Fuda high-tech park as the research object, to investigate the relationship between social network and market niche. Based on the relevant researches, this paper presented the theoretical framework and assumptions, using the statistical software SPSS, LISREL to analyze the sample data and test hypotheses. The results showed that:(1) social network and the degree of development, market acceptance degrees were positively correlated;(2) old technology paradigm had a significant negative impact to the relationship between social networks and market acceptance degrees;(3) the study found that the nature of property rights, asset-liability ratio and the sales were not that affect the relationship between social network and market niche.Through the empirical research of the enterprises in Meizhou Fuda high-tech park, the paper argues that in order to effectively promote the development of the market niche, high-tech enterprises should pay attention to the social network building and to confront the impact of technological paradigm.