Small Liquor Business Sales Staff Compensation Management

Liquor market vendors everywhere, the brand is complicated, in the brutal competitionfor survival and development, the importance of sales is self-evident. Sales staff as themain body of the company sales targets, how to combine the reality of the market system,and develop appropriate pay system to motivate the sales staff, each a business managerlooking for a breakthrough. About the pay is not related to the specific remuneration ofthe small liquor business.From the sales point of product differentiation, focused on the small liquor companiespay design.Firstly, domestic and international compensation management, incentive theory,normative research method, document analysis, the compensation theory at home andabroad, based on incentive theory summed up the past, enterprises pay theory in thesmall liquor companies pay system development shortcomings.Secondly, the survival status of the small liquor business, the actual marketenvironment, sales of differentiated features of small liquor business, to illustrate theimportant link between the sales staff remuneration system and the company sales targetsthrough the sales characteristics of the small liquor business on development of theimportance of the sales characteristics of the remuneration system for small liquorbusiness and the problems faced.Finally, the innovative market contradictions between the previously summarized thedifferences in marketing strategies of small and medium-sized liquor enterprises,distributors, sales staff, through to give the sales staff their own liquor brand,"the payplan to balance the the relationship between the three, to improve the sales of theirproducts to achieve corporate strategic objectives.