Revelation Of The Development Of Dazhang Industrial Companies To The Small And Medium Retail Chains

Since2004, with the domestic retail market fully open to foreign investment, thedomestic and foreign retail giants have had the layout to compete with one other. Someof the small retail enterprises in the fierce competition merged and others went bankrupt.However, some small retail businesses, using their unique business philosophy andmanagement style survive in the competition, continues to grow and become aregional retail chains.This article studies the China’s chain retail enterprises and give more feasibleconstructive comments about the development of small and medium sized retail chains.This article begins by describing the status of the domestic retail chain, combined witheconomic development in recent years, using the SCP analysis on the retail chain inChina, proposed strategy and urgency for implementing the large-scale implementation.The article focuses on the part of Development process and management innovation ofHenan Dazhang industrial companies, using the SWOT analysis on their company’sstrategic evaluation and the Porter’s five forces analysis on the competitiveness of theircompanies. Based on the analysis and evaluation about Henan Dazhang industrialcompanies, this article confers the difficulties and problems of small and medium retailchains with a common key management, makes related recommendations onCompetitive differentiation, optimizing the supply chain, Market positioning andchannel down ect. In the management of innovation, this article proposed relatedmeasures of shaping the core competitiveness of the retail chain and improvingmanagement control. This article refers in the development of domestic retail chains inrecent years, connected with reality, mainly using evidence-based analysis torecommend from the micro enterprise sector extends to the induction and to provide theuseful lessons of the rapid development of the small and medium sized retail chains.