Research Of The Motivation、Performance And Risk Prevention Of Home Appliance Interlinks Retail Enterprises After M&A

In the context of the financial crisis, pulling the whole economic development by expanding domestic demand is the most important. The government put forward clearly to produce a series of measures to pull demand in TierⅡ&Ⅲmarkets. Through the project of Home appliances going to the countryside we can see the industry of appliance retailing for the importance of national economy development. However the specific Similar Financial survival mode of China’s home appliance chains industry, brings enterprise management considerable financial business risk. To avoid these risks, home appliance chains industry has turned their way to expand management by low profits. Home appliance giant m&a small companies, even the merger between big companies become more and more popular, what can the merger between the home appliance bring to the enterprise? Get away from the risk, or risk recycle? Has it improved the management of the enterprise? On July 25,2006 the case of gome m&a yongle was a big event full of research meaning during the high-speed development process of retail chain enterprise. It directly resulted in the emergence of three biggest companies in our home appliance retail chain. Gome’s small movements can affect the whole industry. The merger of case study in the yongle gome electrical appliances will bring people a lot about healthy development of industry of beneficial thinking.The first part of this text is the introduction, which introduced the background and research methods of this paper, and put forward the main thesis;The second part reviews the theory of enterprise merger, laying a basis of analysis later;The third part introduces the situation of appliance interlinks retails to find out the development way of home appliance industry;The fourth part analyses the reasons of home appliance retails merger and expansion in recent years, combined with the industry situation at an angle of macro-analysis, and put forward that because of the surval mode of analogous finance, and depending too much on the profit model of minor business, the monopoly sales terminal is formed by continued expansion, which strengthen the ability of control, and finally achieve the purpose of self-development with the funds of supplier;The fifth part is part of this case analysis, and also is the key point of the article. The author first described the process of gome acquisitions yongle, then discuss enterprise merger brought about by the performance, finally draw the conclusion herein. Finally draw this paper views:through acquisitions destroy our competitor, form monopoly situation, and can improve enterprise’s main business ability, and increases the risk of the enterprise, improve occupy supplier mode of other business income, making appliances chain enterprises and suppliers of tension, but this kind of development mode does not have sustainability. This paper suggests gome need to seriously studies consumer market, customer, subdivision find valuable customers and provide high quality service, implement differential operation, ensure gome and upstream suppliers, this is the reasonable profit gome can last development road.