Research On The Strategy Of CL Company And Implementation Measures

As one of the earliest industry carrying out in China, Construction industry has bred a competitive market within which enterprises carry out extensive operation with low-level of management. Since the global financial crisis broke out in 2008, Chinese government has carried out series of economics policies. Under the effect of these policies, Western China Development and reconstruction work after the earthquake, domestic economy have recovered rapidly and grown strongly which has brought opportunity for construction industry development. Meanwhile, market competition has been intensified day by day. Along with the advance of the Globalization and information construction, domestic construction enterprises gradually developed in the direction of preciseness and standardization which is in line with the world. It is an urgent task of concern for state-owned construction enterprises to revise corporation strategies, defining strategic goal, enhancing management ability and corporation competitiveness.Having served as the top manager of several construction companies in the past, the author is now in charge of a state-owned construction company undertaking management job for years and thus has gradually understood this field deeply and comprehensively:only the suitable strategy, both for the market and the company, can guarantee sustained competitive advantage to a construction company. CL Company, the subject of this paper, is subsidiary company of a large-scaled state-owned provincial construction Group. In order to enhance the competitiveness of CL for further development and provide useful conclusions for those state-owned construction companies for reference, the author, top manager of CL, studies its strategy and management issues combining the economical and management theories learned during EMBA program with the operation practice.Focusing on the present situation and operation difficulties of CL, this paper analyzes the opportunities and threats facing CL as well as strength and weakness of CL. Based on this, after defining the strategic goal of CL, we will make strategic decision and discuss the following implementation measures and internal management issues in terms of organization reconstruction, development patterns, human resources, project control modes, information establishment, enterprise culture and so on. The paper consists of five Chapters. Chapter 1 is introduction of research background, significance, purpose, methods, study thread and related theory overviews. Chapter 2 is on CL’s the present situation, major operation problems and the causes, Chapter 3 analyzes the opportunities and threats facing CL as well as the strength and weakness of CL. Chapter 4 Focuses on CL’strategic goals and choices. In chapter 5 we will discuss the supporting measures of strategy implementation and management reinforcement.After this study, we found that:(1) enterprises are guided by strategy, development pattern and control mode to accelerate the realization of their goal; (2) in order to achieve faster advancement, companies should find out suitable development paths, management measures and the critical part of corporation management, including reconstructing and optimizing organization structure, human resource management, cost control, project operation, risk management, corporation culture establishment and so on. (3) Chief executives must understand in depth that company development surrounding involve organization platforms and stakeholders’status. Moreover, they are required to keep enhancing capacities of guiding, coordinating, and problem-solving; (4) studying before action is a kind of pragmatic attitude for a majority of managers, including chief executives. If a company aims to be stronger, it should work on the following aspects:studying theories, accumulating experience and all-round studying the management objects; (5) with the market changing and expanding, state-owned construction enterprises have been developing rapidly. Because of this, our business administration practices, more often than not, have progressed in the darkness.Due to the author’s limited professional knowledge, inevitably there may be faults in this paper. Suggestions are really appreciated.