| The construction industry is a pillar industry of the national economy,which is the important material production department of national economy,the development of the national economy plays a major regulatory role,and it is associated with a lot of upstream and downstream industries,the development of related industries has a very strong even power,so construction of hair exhibition to the economic interests of the country as a whole,is closely related with people's life.After the financial crisis,the world economy growth rate slowed down,the our country national economy growth is also facing a downturn,the corresponding social investment in fixed assets total growth rate showed a downward trend,at the same time,the state continued to regulate and control the real estate industry,construction industry in our country,the competition is very fierce,showing a white hot state,industry profit rate is low,the situation may cause very bad effect to the development of the construction industry.But on the other hand,the countries to strengthen the macroeconomic regulation,further easing of monetary policy in our country,the lowest point since loan interest rates have dropped to after the financial crisis,which greatly eased the pressure on enterprise funds;at the same time,the state actively promoting "along the way,the Yangtze River economic belt and other major national development strategy,is expected to in the next few years,investment in China's construction industry will continue to increase,the scale of investment will further increase,and promote the long-term growth of China's economy,which for the construction enterprises is a good opportunity for development.Therefore,after the financial crisis,the construction enterprise development strategies formulation and implementation is particularly important,and strategic management has more difficulties and challenges.After the financial crisis era as the background,the construction company of Jiangxi Fenghe as the research object,through the analysis of the enterprises in the domestic and international macroeconomic situation,combined with their own advantages and disadvantages,through the SWOT analysis and strategic matrix analysis,for the enterprise to develop the corresponding development strategy,and puts forward the concrete ways of implementation.This paper is divided into six chapters,the first chapter is the introduction,mainly expounds the research background and research significance,research process and research methods.The second chapter is the theoretical review,mainly expounds the research literature on strategic theory and strategic management theory at home and abroad.The third chapter is mainly about the post financial crisis era and the construction company of Jiangxi Fenghe facing macro economic analysis.The fourth chapter is the post crisis era in Jiangxi Fenghe and SWOT analysis of strategic choice of building construction company.Chapter five after the financial crisis era in Jiangxi Fenghe and to create a construction company development strategy selection and implementation,this chapter combines the in the fourth chapter,the SWOT analysis and strategic matrix analysis,combined with the enterprise's own business philosophy and long-term strategic objectives,thus the detailed formulation of the construction company of jiangxi Feng and create a construction company development strategic choice.The sixth chapter is the conclusion of this research and future prospects.Post financial crisis era,in the face of future competition and development,the construction company of Jiangxi Fenghe must stand in strategic height to brew and planning the company's development goals,developed to adapt to environmental changes in the strategic decision,take full advantage of this opportunity,exert the advantages,the implementation of the implementation of the strategies,and provide the safeguard measures,the company can really go to do a long time to do bigger and stronger development road. |
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