The Research Of Individual Financing Business Development Based On The Core Competitiveness In The BOC Bank Of China Sichuan Branch

With the rise of China’s economy, Bank of China (BOC) has been attracting the attention from the global financial industry with its increasing strength. During the past decade of continuous process, BOC has focused on the development of personal businesses, drastically conducted structural revolution and process integration, and gradually formed a management model that is flat, process-focused, specialized and stripped. As a result, the capabilities of marketing, operation and risk management have been strengthened, and the business development ability driven by market competitiveness and the overall level of operational management are constantly growing. Guided by the development strategy of BOC and relying on the precious opportunity for Sichuan province to accelerate the construction of economy in western area, BOC Sichuan branch has made leap-forward progress. Due to a late start and weak basis in personal business, we currently lag behind other state-owned commercial banks in terms of the size of business, the ability to develop and the market competitiveness. How to take advantage of the new elements brought by the bank’s going public, such as mechanism revolution, new development strategy, and integration of business process and structural framework, with only limited resource input, and how to rapidly strengthen the ability to develop business and raise market competitiveness in broad market space are major challenges for BOC Sichuan branch to resolve. Based on a thorough analysis of our practical basis and difficulties we face, BOC Sichuan branch, by enhancing the efficiency of asset allocation, intensifying fundamental investment and mechanism construction, integrating structural framework, improving business process and using external market resource, is striving to build a business system that fits well our development strategy, and business capability that meets the requirement for market competitiveness, and conduct risk management and internal control in a quantitative, flexible and cost-effective way. Using basic and applied theories of economics and relevant methods of science in management, this thesis thoroughly analyzes the practices of BOC Sichuan Branch and explains the instructive effects of relevant theories on the development of banking business under the market economy. This paper aims to provide a new perspective at the level of theory for the practical work and grant theoretical basis to the development of banking in market competition. Meanwhile, based on the analysis, the paper indicates the frontier restriction on the expansion results of specialized division, and proposes the development system of systematically constructing personal businesses from seven aspects. To certain extent, this is a kind of experiment report. This paper is divided into six chapters:the first chapter includes research backgrounds、research significance、research methods as well as simple introduction to the situation of the personal finance business in BOC Sichuan branch; the second chapter gives a brief introduction to Personal finance business; the third chapter reviews core-competitiveness of the BOC Sichuan branch; the fourth chapter analyses core-competitiveness of the BOC Sichuan branch by using SWOT models; the fifth chapter describes the practices in fostering core-competitiveness and estimates achievements gained; in the sixth chapter, relevant theories are summarized and the conclusion is made:the expansion frontier of specialized division is determined by two factors from both inside and outside:external system and internal mechanism.From the respect of new classical economics, the mutual advance of market expansion and specialized division is the inherent motive force for rapid development of China in recent three decades. Under this impact and restriction, corporations constantly adjust themselves and establish relevant mechanism and system, and finally realize the expansion and increase the efficiency. The experience of BOC Sichuan branch is exactly a miniature of this progress. Currently our nation is adjusting the domestic and foreign markets as well as the model of economic development. The effort is still steadily progressing, and an even faster growth rate after the adjustment can be expected. As a result, exploring the influence on corporations in this process and the proper response by them has practical significant.